Not only is March Women's History Month, it was Moms in Color's event launch! Moms in Color is a collective created to celebrate diversity, complexity and intersectional motherhood. Their mission is to inspire, motivate, and spread awareness around the topics that affect moms most. We were honored to be one of the vendors at this event.
The key takeaway from this event is that representation matters. When we have booths at events, our founder likes to give visitors a brief overview of the mission and message behind "I Am Unique!" When we vendored at this event, a number of women bypassed the intro and went straight to asking how much the book costs.
"I want to buy the book because [Erin] looks just like my daughter" many of the mothers expressed. Some of them even took out their phones to show us how much Erin resembles their daughter.
There's something about seeing yourself positively depicted in the content we consume. A special thanks to the lovely women of MIC who curated such an amazing event!