[EVENT RECAP] We attended the 2024 LA Times Festival of Books!

We returned to USC for the 3rd year in a row to attend the LA Times Festival of Books! We had an amazing time meeting our readers and making new connections. Here are some images we snapped at the event! All taken by Jerome A. Shaw.

This year at the LA Times Festival of Books, we had a photo booth provided by Rome and it was a hit! It instantly elevated our space and enhanced our customers’ experience.

VisiBooth is great for family functions, parties, festivals, and corporate events. What I love most about Rome’s service is that you can customize the frame to really make it your own. Check out what we did for the book festival below.

VisiBooth services both Los Angeles and the New York area. Book them for your next event by visiting www.visibooth.com/book and tell him we sent you! 😉

[EVENT RECAP] We attended the 2023 LA Times Festival of Books!

We returned to USC for the 2nd year in a row to attend the LA Times Festival of Books! We had an amazing time meeting our readers and making new connections. Here are some images we snapped at the event! All taken by Rachel Luna. Enjoy!

[EVENT RECAP] #MommyBrainPlaydate

On August 11, we participated in the inaugural #MommyBrainPlaydate powered by MOMMY BRAiN! This event was hosted at the lovely Snooknuk Cafe in Larchmont Village. We did a book reading and talked about the importance of embracing our uniqueness.

Couldn't make it? Don't worry - Dusty Roze produced a recap of the day:

Below are some of our favorite outakes from the day. Pictured below are the women behind the brands (from left to right):

Ravelle Worthington, founder of MOMMY BRAiN. Through her site and live events, you're able to connect with like-minded moms. Peruse her site and you'll find fun places to take your kids and product reviews from trusted sources.

Jennifer Vassel, founder of I Am Unique! We're sure you know her already (wink). But in case you don't, you can visit our About page.

Cheri Jacobs, founder of Snooknuk Cafe. This cafe/play place is any kid's DREAM. It features a magical indoor playground for kids and a performing arts studio with a top notch line up of classes. You can even host birthday parties here - just ask actor Lance Gross and singer Kelly Rowland!

We couldn't get over how cute and yummy the Erin cupcakes were! They were provided by Celebrate by Shawn. Check them out for your next themed kid event - they even have a candy cart you can rent!

#MommyBrainPlaydate was a hit. The kids were engaged during the reading, and later had fun playing and snacking on the cupcakes. One little girl was eager to snag a picture with Erin. Is it just us, or is the resemblance uncanny?!

Make sure you stay close to MOMMY BRAiN, as they'll have other curated #MommyBrainPlaydate events for you and your littles to enjoy.

Reading at Marcus Garvey Elementary

Last week, we had the pleasure of partnering with the National Organization of Jamaican and Supportive Organizations (NAJASO) and read "I Am Unique!" to the students at Marcus Garvey Elementary School in Inglewood, CA. 

After the reading, the teachers let the kids out for recess. A few of the volunteers and Jennifer went out to join them. Some of the girls ran up to Jennifer to share that they, too have birthmarks and showed her where there’s were.

We brought some copies of "I Am Unique!" out and the girls were eager to read the story out loud.

It's so important for young people to see themselves positively represented in the content they consume. We are so grateful to be in a position to serve as an example for younger generations. 

Moms in Color 2018

Not only is March Women's History Month, it was Moms in Color's event launch! Moms in Color is a collective created to celebrate diversity, complexity and intersectional motherhood. Their mission is to inspire, motivate, and spread awareness around the topics that affect moms most. We were honored to be one of the vendors at this event. 

The key takeaway from this event is that representation matters. When we have booths at events, our founder likes to give visitors a brief overview of the mission and message behind "I Am Unique!" When we vendored at this event, a number of women bypassed the intro and went straight to asking how much the book costs.

"I want to buy the book because [Erin] looks just like my daughter" many of the mothers expressed. Some of them even took out their phones to show us how much Erin resembles their daughter.

There's something about seeing yourself positively depicted in the content we consume. A special thanks to the lovely women of MIC who curated such an amazing event!

Jennifer Speaks to APU's Entrepreneurs at Founder's Dinner

Jennifer learned so much from participating in Zuventurez's pitch competition last year, so when they asked her to come back and share some tips with the entrepreneurs, she couldn't resist.

The teams wanted to know how she was able to weave her story into her 5-minute pitch so seamlessly. Her strategy was to lean more on the story vs. the financials (which was another one of the components required in the pitch).

The most common question Jennifer gets when she talks about "I Am Unique!" is, "What was the inspiration behind writing this book?" That leads us to believe that people care more about WHY you do something vs. WHAT you do (side note: watch Simon Sinek's Ted Talk on how great leaders inspire action). 

Jennifer might not have been able to convince the judges that our brand is scalable, but that didn't stop her from getting the highest score on all the rounds leading up to the final pitch.

YOUR STORY MATTERS.

Jennifer Pitches "I Am Unique!" at 2017 InnovateHER Competition

A post shared by Jennifer Vassel (@jenniferdvassel) on Jun 3, 2017 at 10:01am PDT

On June 2, Jennifer, along with 8 other entrepreneurs, pitched their businesses for a chance to be the local winner of InnovateHER, powered by the LA Black Investors Club. InnovateHER is a pitch competition that provides an opportunity for entrepreneurs to showcase innovative products or services that help impact and empower the lives of women and families.The competition was held at The Creative House in Downtown Inglewood. 

If you're selected as the local winner, you then are entered into another pool where the Small Business Association (SBA) chooses 10 finalists to pitch at the National InnovateHER Conference in 2017. The finalists compete for as much as $40,000 for their business!

Jennifer was the runner up, so she wasn't selected as the local winner. Nonetheless, she met some incredible people at the event. Some of them are pictured above. They all have different journeys, but they have one thing in common: they have a vision and are audacious enough to see it through. 

Jennifer Vassel Takes 3rd Place in Zuventurez's 2016 Pitch Competition

On November 15, 2016, Jennifer participated in Zuventurez's pitch competition, powered by Azusa Pacific University.

Zuventurez is a 10-week program that equips the student and alumni community with curriculum presented from a Christian perspective; all the while creating opportunities for team building, professional coaching and mentoring from experienced entrepreneurs.

Each week, participants had to pitch their brand in front of judges. The way they made it to the next round was by points tallied up on the judging scorecards. Participants pitched each week for 3 weeks until 7 teams made it to finals.

Jennifer placed 3rd out of 30+ teams, earning her $2,000 for her business. During one of the 5-minute pitching rounds, 5 of 9 judges purchased I Am Unique! for their daughters! One of them even choked up up thinking about how much it will help his child.

All photos courtesy of Zuventurez.

Cool Kids Read

In celebration of World Literacy Day, the folks over at Southbay Pavillion held a Cool Kids Read event. Cool Kids Read shows kids the fun of reading through games, facepainting, and reading throughout the day. Jennifer read our story to the attendees. Parents also came by the book to learn more about the story.

A post shared by I Am Unique! (@iamuniquebook) on Sep 15, 2016 at 3:14pm PDT

A post shared by I Am Unique! (@iamuniquebook) on Sep 11, 2016 at 4:28pm PDT

Her Eyes Matter: Mother-Daugther Picnic

Her Eyes Matter is an event powered by Black Businesswomen Rock, a community committed to increasing the network and net worth of black businesswomen around the world. We spent a sunny afternoon on a mother-daughter picnic at Liberty Park in Cerritos, CA.

Attendees participated in hula hoop and double dutch contents, mother-daughter time, and a reading from Jennifer.

A post shared by I Am Unique! (@iamuniquebook) on Aug 13, 2016 at 6:56pm PDT

The girls were attentive and participated in the Q&A discussion afterward. It was nice to build community and absorb some of that good ol' vitamin D.