[EVENT RECAP] We attended the 2024 LA Times Festival of Books!

We returned to USC for the 3rd year in a row to attend the LA Times Festival of Books! We had an amazing time meeting our readers and making new connections. Here are some images we snapped at the event! All taken by Jerome A. Shaw.

This year at the LA Times Festival of Books, we had a photo booth provided by Rome and it was a hit! It instantly elevated our space and enhanced our customers’ experience.

VisiBooth is great for family functions, parties, festivals, and corporate events. What I love most about Rome’s service is that you can customize the frame to really make it your own. Check out what we did for the book festival below.

VisiBooth services both Los Angeles and the New York area. Book them for your next event by visiting www.visibooth.com/book and tell him we sent you! 😉

31 Ways to Keep Kids Engaged in Reading

March was not only my birthday month (🥳) and Women’s History Month, it was also #NationalReadingMonth. Every day last month, I posted videos on social sharing 31 ways to keep kids engaged in reading. I’ve compiled it into a 14-min video you can watch above.

1. Show your interest in reading and share a book you used to love as a child

Model the behavior you want to see. What book did you love as a child? Share that with the little one(s) in your life and even read it to them. I loved The Babysitter’s (and Little Sister’s) Club series. What about you?

2. Do read-alouds in the classroom

This improves kids’ comprehension skills and vocabulary levels because they’re being introduced to more words. Reading aloud also motivates kids to want to read.

3. Find books that align with the child’s interest(s) 

Does the child have a particular hobby or interest? Find books that align with that. They’ll be more susceptible to being engaged or inspired if it’s something they already take a liking to.

4. Pick books around a particular theme, holiday, or awareness month

For example, March is #WomensHistoryMonth and #InternationalWomensDay is March 8. Pick books that celebrate the dynamic strides we have made. Here are the books that were mentioned:

📚 Little Leaders: Bold Women in Black History by Vashti Harrison

📚 Little Dreamers: Visionary Women Around the World by Vashti Harrison

📚 Bad Girls Throughout History: 100 Remarkable Women Who Changed the World by Ann Shen

📚 In the Company of Women: Inspiration and Advice from over 100 Makers, Artists, and Entrepreneurs by Grace Bonney

💐 Let’s celebrate the women in our lives who inspire us to be 1% better each day! Tag them in the comments below and give them their flowers.

5. Consider reading my work! 😘 

🎉 March 12 was my birthday and it would mean the world to me if you visit our site and support my work.

💛 For those who don’t know, I write about #selflove. My mission is to inspire kids (and adults) to overcome their insecurities so they can share their unique gifts with the world.

If that resonates with you, head over to www.iamuniquebrand.com to help spread the message of self-love.

6. Write a letter to your favorite author/illustrator ✍🏾 

Young readers might develop a love for certain authors and illustrators. Why not write a letter to them to show appreciation for their work? Authors/illustrators typically have their own websites with their contact info. You can find their email and mailing address through their website or reach out to them on social media for that information.

In the letter, share what you love about their work, your favorite parts in a specific story, and what you’re looking forward to seeing from them. I’m sure they’d love the gesture. 😉

Have you ever written a letter to your favorite author or illustrator?

7. Introduce kids to book series

Buying books within a series can help to create anticipation for the child because they’re already familiar with the characters and it also takes the guesswork out of what book to buy/borrow next.

What were some series you were into as a child?

8. Create a reading nook in your home

Designate a corner in your home as the “reading corner.” Fill it with books, comfy pillows, blankets, a canopy…have fun with it! Make it  an inviting place to dive into a few stories before bedtime or throughout the day.

9. Host a book club

I got this tip from Charisse Sims, who is a PBS early learning champion, fellow children’s book author, and mom of 6.

Host a book club with your kids and their friends and celebration the completion of the book with a book-related game night or watching the adaptation of the book if there is one (think movie, play, etc.). This helps build engagement because it creates another opportunity for kids to connect with the storyline and its characters. 

10. Volunteer at organizations that promote literacy

If you’re in the Los Angeles area, consider volunteering to read aloud with @readlead1. Read Lead helps to foster the love for reading, leadership, and community. If you’re not local to Los Angeles, research programs that prioritize literacy, especially in the summer months when learning loss tends to occur.

11. Attend a book festival

Book festivals are great because you get to meet your favorite authors, discover new ones, and connect with fellow #booklovers.

Speaking of book festivals, we are attending the largest book festival in the nation. If you’re local to the Los Angeles area, come on out and join us at the LA Times Festival of Books happening April 20-21!  Our booth is near the main stage this year so we’re looking forward to meeting even more of you!

For more details and to view the lineup, head to their event page. Hope to see you there!

12. Ask open-ended questions while reading aloud

Kids have a short attention span. Every few pages (or paragraphs, depending on the length of the book) stop and ask questions to include the child in the story. Ask them what’s going on in the picture or ask what they think will happen next. This can increase their active participation while reading.

13. Gift more books!

Make book gifting a part of your routine. What’s the last book you’ve gifted someone?

14. Host a book exchange

Have each participating child donate a book they love and put it in the book pile. Each kid should select a book that piques their interest and the person who put the book in the pile can share why they personally love the book. You can do this with as many kids as you want - the more, the merrier!

15. Encourage kids to read outside of books

From street signs, to instructional manuals, to restaurant menus - reading is an essential part of our lives. Show kids this by introducing them to reading options off the pages 😉.

16. Write your own story

This is a great activity where you can have kids write the story they’d love to see in the world. Shout out to my 3rd grade teacher, Miss Gadbury, who had us write our own stories for a class project. 

17. Attend author events

Authors often do multi-city tour stops during their book launch(es). Follow them on social media to see if they’re stopping by a city near you and go. There’s nothing like being able to meet the author in the flesh and hear first-hand what led them to write that body of work.

I’ll never forget when a mom said her daughter was shocked to hear that she had met me because she thought “all authors were dead.” 😮 

I couldn’t believe it! But come to think of it, I didn’t really think about the “who” behind the words I grew to know and love as a child. I can only imagine how much more engaged a child might be if they’re able to connect the creator to the creation.  

18. Get a library card for you and your little one

Most communities offer free library access so you want to take advantage of that. Also check with your local library to see what kind of reading programs they offer, essentially during the months when kids are out of school.

19. Book an author to speak at your school or organization 

Tip 17 was about you going to them; in this tip, consider getting them to come to you! Invite an author to speak at your school or organization so they can share the inspiration behind their book and the importance of reading (and writing 😉).

20. Establish a reading routine  

Whether it’s reading a few pages before school or reading a chapter before bed, creating healthy habits around reading will increase the chances that kids stay motivated to keep up that habit.

21. Write short notes for kids to read

You could leave a note in their lunch box, stick a post-it of affirmations on their bathroom mirror, or plan a scavenger hunt with clues written out on an index card. Sprinkling notes throughout the day can help keep them engaged.

22. Consider monthly reading subscriptions

This can help supplement what kids are learning at home and school.

Afterall, “Hooked on Phonics work[ed] for me!” 😂

23. Read to your child everyday

Doing this boosts the child’s language development skills. But don’t take my word for it, look at little Caleb of @brilliantlittleleaders!

24. Host a Read-A-Thon

This will help encourage a love for reading while raising money for the school. We love a win-win moment!

25. Pair stories with an activity or experience 

Here’s an example: In @Luvvie's children’s book, “@LittleTroubleMaker Makes a Mess,” Little Luvvie wants to make jollof rice. After reading the book, you could take the child to a restaurant and try jollof rice, or you can make some at home together.

If the child is reading a historical book or biography, you could visit a museum related to the book’s content. The next time your child selects a book to read, think of a related activity to do together when they’re done. The idea is to make things more tangible for them to spark a deeper connection with the story.

26. Start ‘em young!

It’s never too early to start learning! Make it a family affair to get kids engaged in reading. Love this moment @jonathansingletary, @elainewlteroth, and their son

27. Play with books

Incorporate books into playtime. I used to line of my book collection on the floor and invite my sister into my own bookstore.

How did you “play” with books?

28. Keep books everywhere

Aside from the bookshelf, store books on the nightstand, in the car, and in the bathroom as reminders to keep reading at the forefront of the mind.

29. Read in nature 

Studies show that reading in nature improves your overall cognitive health, reduces stress, and improves your mood. It doesn’t hurt to have a change of scenery every now and then!

30. Listen to audiobooks

Some people are auditory learners and prefer listening to books vs. reading them. This is another way to help kids stay engaged.

31. Remember that reading is fundamental!

We’ve made it to the final tip in this series! Reading is a fundamental part of our everyday lives. Let me know which tip(s) you’re going to implement for either yourself or the little one(s) in your life. 

Happy Reading!

29 Ways to Boost Your Self-Esteem

Most people know that February was Black History Month. It was also International Boost Self-Esteem Month. Every day last month I posted videos on social sharing 29 tips on how you can boost your self-esteem. I’ve compiled them into a 20-min that you can watch above.

1. Get an Accountability Partner

The American Society of Training and Development found that people are 65% more likely to accomplish a goal if they share their commitment with someone else. When you set a deadline for the goal, and share regular progress updates, you’re 95% more likely to reach that goal. 🤯

So who’s your accountability partner and what are they holding you accountable for?


2. Be mindful of your self-talk

I’m guilty of getting into a negative loop where I can’t see the light at the end of the tunnel. Our thoughts shape our beliefs, and what we believe to be true can either make or break our potential.

So, the next time you have an intrusive thought, quickly reverse it into an affirming statement. Repeat it over and over until you believe it.


3. Take a walk in nature 🍃

When was the last time you took a nature walk?


4. Practice gratitude 🙏🏾

What are you grateful for today? Feel free to share below.👇🏾


5. Learn something new 🧗🏾‍♀️

Make a list of all the things you’ve wanted to learn, but never got around to it. Whether it’s learning a new language, how to make your own signature scent, or sewing up an ensemble that’s bound to turn heads — there are classes for just about any interest.

What new thing(s) do you want to learn in the next few months? Comment below.👇🏾

6. Give a stranger a compliment

Research shows that engaging in a random act of kindness increases your personal well-being and improves your level of happiness.


Have you given someone a compliment today?


7. Write out what you love about yourself ✍🏾

One of the many things I love about myself is my ability to actualize my visions and ideas.


Your turn! What do you love about yourself? Share below.


8. Seek a therapist

I’m an advocate for going to therapy. They are unbiased, trained professionals who can help you process through things and improve your mental health.

Below are places where you can find a therapist who is skilled in the areas where you need the most support:

👉🏾 @openpathpsychotherapy

👉🏾 @therapyforblackgirls

👉🏾 @psych_today


9. Be mindful of how you’re spending your time and who you’re spending it with

Is the content you’re consuming or the people you spend the most time with in alignment with your goals? Take stock of how you’re spending your time and make the necessary adjustments.


10. Work out 🏋🏾‍♀️

It’s scientifically proven that working out can improve your mood. It releases endorphins, increases dopamine, and can make your brain more sensitive to JOY.


My favorite ways to work out are by doing 30-mins on the stair master and group fitness classes that focus on strength/resistance training.


11. Celebrate small wins

Incorporate checkpoints between your big, audacious goals to help you keep the momentum going. 💥


12. Eat a balanced diet 🥦

There’s plenty of research out there that links our diet to our mood. I’m not saying we shouldn’t indulge in our guilty pleasures here and there…but we should consider viewing food and fuel for our body and nourishing it with foods that will give us energy vs. depleting it.


13. Stay hydrated 💦

Our bodies need plenty of water for optimal function. A great benchmark is to start drinking half your weight in ounces.

🍋 🥒 🍓 If you don’t like the taste of water, get fancy and make your own infused water with lemons, cucumbers, or a fruit of your choice.

Need more motivation? Get a cute water bottle with the motivational phrases on it to keep you going throughout the day. I got mine from Target. 😆


14. Write a letter to your younger self ✍🏾

What if you had the opportunity to talk to your younger self? Grab a childhood photo and look at it. What would you say to them if they were standing right in front of you? What advice would you give?

Make time for yourself today to write your younger self a love letter. Tell them all about the person they have yet to meet.


15. Write a letter to your future self ✍🏾

Yesterday’s tip was to write a letter to your younger self (if you missed it, scroll back to check it out), now we’re going to talk to your FUTURE self.

I like to do this at the top of the year and write my letter as if it’s already the end of the year. Then, on New Year’s Eve (or day), I go back to read it to see what has come to pass. 🥰

Some people like to do a few years ahead like 5 or 10 years, but the key is to write it as if it has already happened and you’re just reflecting. You’d be surprised at how powerful this exercise is.


16. Start habit-stacking

It’s a term I first learned from James Clear, the author of “Automic Habits.” Pair activities together to increase the chances of you sticking to your habits.

What habits do you stack? Share them in the comments below!

17. Join (or start) a community that is in alignment with your interests and the current season you’re in

If you take away one thing from this clip, remember that you are never alone.

We’re relational beings who NEED community. There are clubs and affinity groups for almost any industry or niche you can think of. Start searching online and join local chapters if they have one.

And if you can’t find a group that fits your needs…that’s your sign to create what you want to see. 😘


18. Try guided meditation

We tend to be constantly on the go and it helps to take a beat, be still, and stay in the present moment. I have found guided meditations on the Calm app (not sponsored) have helped put my racing mind at ease. There are tons of guided meditations on YouTube as well.

Have you tried meditation? How did you like it?


19. Do something you have never done before

It’s easy to get stuck in our routines…this is your sign to switch it up sometimes. 😉


20. Embrace your inner child

Carve some time out of your busy schedule to do something you loved to do when you were younger.

🖍️ One of the things I loved to do was color. It’s so therapeutic.

What’s something you loved doing when you were younger that you’re going to start making time for again?


21. Declutter your work and living space 🧹

Clutter is often perceived as a physical manifestation of how we’re feeling on the inside. This can negatively impact our mood and productivity. Start doing a room or section at a time and put everything in its place. A clear space can help improve your mood and output.


22. Call a Friend and Invite them Somewhere

Texting is my preferred method of communication, but it’s nice to pick up the phone sometimes and call a friend. Invite them somewhere you both enjoy, exchange laughs, and make memories. If you typically don’t reach out to people and wait for them to make the first move, try initiating contact first - I’m sure the person on the other side will appreciate the gesture. 😉


23. Make a list of your abilities and qualities

This was a great tip I heard on an episode of Jay Shetty’s On Purpose podcast. Make a list of your abilities and qualities. Review the list and say, “I appreciate [insert ability/quality].”


Acknowledging what you appreciate about yourself brings more of that energy into your life. Focusing on the negative or what you don’t appreciate will do the same as well. What you focus on grows. 🌱


24. Strike a [POWER] pose!

Amy Cuddy did a popular Ted Talk around power-posing and its effects. Feeling anxious about an upcoming event or delivering a career-altering presentation? Stand in a power pose for a few minutes leading up to that event. Our body language/posture directly impacts our hormone levels and the way we experience life.


Have you tried power-posing? How did it make you feel afterward?


25. Explore different options of mentorship

I recently sat down with the chairwoman of Women in Toys and shared my experiences and lessons learned while navigating the entertainment industry.

Building your networking muscle and also learning how to be mentored from afar has helped build my confidence both personally and professionally. If you’re interested in watching the full interview, head over to YouTube.


26. SLEEP!

The average adult needs 7-9 hours of sleep. Increased depression or sadness can develop with lack of sleep which often contributes to low self-esteem.

A bedtime routine is not just for kids; grown ups need one too! 😉


27. Take yourself out on a date

Treat yourself! Go on a solo date to your favorite restaurant. Go to the movies. Pamper yourself with a facial and massage. You don’t have to wait for someone to plan something for/with you. Enjoy your own company. 🥰


When was the last time you went on a solo date? What did you do?



28. Make a list of your values

We may feel out of whack when we prioritize things that do not align with our values. Take time to assess your list of values and how much time you’re devoting to them a day/week/month etc. It might be time to exercise healthy boundaries to allow more time for the things you care about most.


29. Trust the Process

The journey does not stop here! Remember to trust the process. Transformation does not happen overnight - it’s about taking gradual steps each day. Go back to the videos in this series and task yourself with taking action in pursuit of the best version of YOU.


Tell me which one(s) you’re excited to try first. Enjoy!


[EVENT RECAP] We attended the 2023 LA Times Festival of Books!

We returned to USC for the 2nd year in a row to attend the LA Times Festival of Books! We had an amazing time meeting our readers and making new connections. Here are some images we snapped at the event! All taken by Rachel Luna. Enjoy!

#SelfLoveChat Women's History Month

In honor of Women’s History Month, tune is as we share our self-love journey, what inspires us, and how we’re going after everything that is ours.

Jennifer: 00:00

And in honor of Women's History Month, we have to Tazeen and Madeline here. We're going to be talking about self-love, our journeys to self-love and just womanhood in general. So maybe, if we can go around the virtual room and share a little bit about ourselves like a brief intro ion of who you are, what you do. I'll kick it off. So, we're all on the STUK team. I am a STUK board member. My name is Jennifer Vassel. I am a children's book author based in Los Angeles. I write about self-love and inspiring kids and adults to overcome their insecurities and share their gifts with the world. That's what I do. Now, who'd like to go next?

 

Tazeen: 00:41

Madeline?

 

Madelyn: 00:42

Sure, I'll kick it off. So, I'm Madelyn, and I'm from Jeffersonville, Indiana. But I'm receiving my masters right now at the University of Notre Dame that's in northern Indiana. And I also serve as Miss Indiana volunteer, which is within the Miss volunteer America organization. And I am STUK’s programs manager, but I'm also highly associated with a nonprofit called I am that girl, which is all about female empowerment. So, this is right up my alley.

 

Jennifer: 01:11

Amazing

 

Tazeen: 01:12

Great. My name is Tazeen and I am from Mumbai, India. I think few people who have been following stuff probably know, I am the STUK blog and podcast manager. I'm also currently studying to become a dentist here in Mumbai. And yeah, I'm a writer, and I love writing about mental health and feminism and just self-love and self-care. That's what I'm passionate about. That's what I talk about. That's what I post about. So yeah, that's what I love doing and I'm doing it.

 

Jennifer: 01:47

Amazing, amazing. So, tell us a little bit about each of your self-love journey. I know the journey to self-love is not easy. It's not something that comes, well at least for most people I would say, it's not something that we wake up with, where we nurture our gifts, and we love who we are. But tell us a little bit about your journey to owning who you are and loving the skin that you're in.

 

Madelyn: 02:14

I'll go. So, I grew up dancing, I was a ballerina. And I also did theater professionally, which as you can imagine, as a really young girl I started when I was eight years old. There's a lot of comparison that comes through that because you're honestly always in competition with other young women. So, like at a really early age, I was very aware of body image. And sometimes it would bring me down because I'm more of like, I have more of a curvy build and ballerinas like, tended not to at the time, I know that, that industry is kind of changed. And you know how we just accept you know, like different bodies, like doing different things, it doesn't matter what you look like. But that was really hard on me when I was young. So, I would say like, probably when I started high school is when I became more aware of self-love. And when I got into college, like my junior year, I all of a sudden kind of like developed more anxiety that I had never experienced. And I think it really came with that huge pressure on me all the time of like having a certain appearance. And at that time, I really started focusing on my mental health. I got therapy for the first time. I also really started like focusing on creativity through self-love, reading, drawing, writing, meditating, and it changed my life.

 

Jennifer: 03:38

I love that. Yeah, and mental health is definitely something that is a priority for me too. Just making sure that, just like how we go and get our car serviced. We get our nails done and all that. Like we definitely need that mental work to keep our minds going, to keep us in sync with everything, especially with everything that's going. How about you Tazeen, what's your self-love journey like or how has it been?

 

Tazeen: 04:04

Obviously a tough one, I guess. And I think there's a reason why we call it a self-love journey because it is never ending. It feels like every single day there are new obstacles in your way, external or internal. And every single day you're, you're overcoming these obstacles, you're breaking these barriers and every single day you learn more about your own worth, and you learn to value yourself over and over again each day. And I think that that is what has happened with me too so far. Personally, ever since I was little, I have taken to writing as a form of self-care, for myself constellation if you will. I have been writing when I'm at my worst, when I'm at my best, when I'm feeling demotivated, when I feel inspired. Like I do this thing where, because I know that I'm not going to feel my best every single day, because it's not possible. So, what I do is, when I am feeling my best, when I am feeling motivated, I write a sort of letter to myself. And, you know, mentioning every single goal that I feel so motivated to accomplish on that particular day, and I just pen down all this energy that I'm feeling onto that letter. And I know that when I'm feeling down, I'm going to open this book, and I'm going to look back, and I'm going to read all this, and I’m going to remind myself, of why I need to push through these bad days, these days of like slump and just, you know, absolute like devastation, why I need to push through and what are my goals and why I need to get there. So, I think that that has been a really big form of self-consolation for me. And when I do submissions, and when I write pieces, about mental health, about, you know, self-love. And when I tell people, how you need to take care of yourself, and how there are so many different forms of self-care, that really helps me get through things as well. So, I feel like we're all in this self-love journey together.

 

Jennifer: 06:15

Yes, and to add to that, I do something similar as far as writing things down. One thing that I love to do at the top of the New Year is to write my goals, as if it already happened. I write it as if it's already December 31st, 2022. And I'm writing it like this and this happened. And I like to read it at the end of the year to see what has come to pass. But it really helps me to stay motivated when it gets hard. There's no straight and narrow road for being a creative. There's not a blueprint for that. And so, a lot of times we are called to be our own blueprint, but going back and seeing the writing there, seeing what you made come to pass is always helped me to keep going.

 

Madelyn: 07:03

And even to add to that Tazeen, not even to add but to comment on how aware you are, that you mentioned you write in the good and the bad. And it's not always about writing like when you're at your worst. Like it's every single day and knowing that self-love is a practice that you're growing through all the time. Like that's really inspiring.

 

Jennifer: 07:24

I see a few people trickling in, just want to share that we're talking about self-love. And in honor of Women's History Month, we're talking about our journeys, what it is to be a woman in our respective spaces and join in on the conversation if you have a question. Go ahead and use the little question bubble at the bottom and ask away. The other question I had for you two is, what struggles did you face if any, on your path in your respective industries? Like being a woman in dentistry for example, or a woman in the non-profit sector Madeline, or whatever you're navigating? How has your identity impacted? Or how have you struggled in your respective industries?

 

Madelyn: 08:28

Well, I can go. I would definitely say that, through any kind of competition, like take pageantry, for example. It's really difficult when it comes to self-love. Because you're obviously always looking at other people who look completely different from you, who have a completely different job. And sometimes you might be like envious to have something that they have that you don't. And it's really been a practice for me of showing up every day and the things that make me unique, because I know, I mean, I was never like a beauty queen. I never considered myself anything like that. But like, I love my intellect. So being able to invest myself as deeply as I can in my work, through my non-profit and volunteering, is how I show up and how I define myself as someone who is unique. And that's another self-love practice in itself, like giving back to your community. Because it's like scientifically proven that you're going to be a happier person when you give back to others who don't have as much as you. So that's like one of the biggest ways that I show self-love.

 

Jennifer: 09:46

I love it. And comparison is definitely, as the old adage says, comparison is the thief of joy. Like we're always looking over our shoulders, seeing what, such and such person is doing and social media doesn't help at all. Because everything is in real time, we see [unclear 10:01]. How about you Tazeen? How is being a woman in your industry impacted you or what have you faced?

 

Tazeen: 10:11

I think that just being a woman in general, obviously, talking about the industry and talking about specific niche, but also just being a woman in general is very challenging. It's not just about fighting for equality, right? You're also, like Madelyn spoke about comparison, you are also constantly being pitted against each other is what I feel like. And a lot of days, there's this thing where people, it feels as though people want women to fight each other. They want women to try to tear each other down and try to, you know, destroy each other's paths, and that kind of does the work for them. So then, their path is clear to you know, climb to the top. And I feel like that is something that we still need to work on, no matter where we are, whether I am working as a dentist, whether it is Madelyn as she speaks about her challenges and pageantry, or you know, you in your field. And I think that's what we also teach in our non-profit, that you really need to understand that we're working as a team here. Because we've been restricted for so long. We've been, you know, pushed to the side for so long that if we try to fight each other, we're not going to get anywhere, we need to work together, and we need to move forward in that direction. And speaking of the society that I belong to specifically, it is evolving, considerably it has evolved. I will give it that, but there's still a long, long way to go. There are still so many conversations about how women are not supposed to do certain specific tasks just because you know, they are women. And I've seen a lot of people sometimes question our credibility just because we are women. So, I think that, that is going to take time, obviously, which is the sad part that is going to take time to get better. But I feel like working towards it together as women, as sisters, I think that is what is going to do the trick. And I think that's what is going to get us through.

 

Jennifer: 12:20

And we are talking about women's history month. What woman, dead or alive, dead or living has inspired you on your journey. And what did they say, do, what impacted you about that woman?

 

Madelyn: 12:41

There's a couple of people for me. I think Maya Angelou. Like her quote about, “people won't remember what you said, they won't remember what you did, but they will remember like how you made them feel”. And then my work in non-profit, like that has guided me through all the way. Like I want to make an impact on someone by how I made them feel about themselves and change their life. But also, Emma Watson like as an actress, and the way that she's kind of decided I don't have to be this image for anyone in front of the camera. Like she's taking the lead and getting behind the camera and creating films about women for women, which I think is so inspiring, considering that gap in female creatives. That's amazing, that she's kind of taken that step.

 

Tazeen: 13:33

For me, too, I guess, there's so many, but I think the ones that I can think right now of the top of my head is this actress Jameela Jamil, she plays Tahali in the good place. And I've been following her for a long time. And she is such a wonderful person. She is a mental health activist. She's a body positivity activist. And she regularly has such empowering and open and brave conversations about mental health and about body positivity, because she herself has suffered an eating disorder in the past. And she talks about how the media kind of manipulates young women and young girls through like magazines, and through like selling like weight loss dreams and all these things. And she really talks about all those things. Then she talks about how the media portrays women as compared to men. Like she will often give you comparison headlines that they've used for women as compared to what they've used for men. So, I think that, that is a really powerful and a brave thing to do in this time and age when everything literally depends on you know, social media and just media in general. And she's fierce and she stands up for what she believes in, and she stands for the people around her. Like her community is very tight knit. It's very strong. I love that about her and I think the others that I can think of are the women, Katherine Johnson, and Mary Jackson, and Dorothy ward. They are the women that, you know, Hidden Figures were was based on. And I think my goodness, I think people had [unclear 15:08] because I didn’t know that, that is my favorite movie of all time. Because why shouldn't it be? I mean, these women were incredible. They had all the odds stacked against them. They were women, and they were women of color in a male dominated, white male dominated environment. And they push through that back then. So, it makes me think, why can't I do things now, right. They've done it. They've shown me the way and I think that I can push through it as well. I think these are the women that really inspired me.

 

Jennifer: 15:40

And seeing those stories on screen is definitely empowering. I heard that they were celebrated internally, but we never knew about their stories, or it wasn't widely broadcast. So, it's just great to read the story, see them, because it gives us permission to really live our lives out loud. So, that movie was really good. I remember when it came out, I was eager to go see it. For me, as far as like, who inspires me, I always think about my grandmother. We celebrated her 102nd birthday this past January. And she is so [cross talk] [unclear 16:21]. I hope that I can live at least a fraction of that. But we have a lot of strong willed, determined women that came to this country, just really resilient. They didn't take no for an answer, raising so many children. I'm just like, I'm only responsible for myself and I can barely do that. But imagine like raising so many kids and then their kids-kids. And just seeing her work so hard and come here and continue with that same bigger, that inspires me to keep going. And though we are on different paths, like I've chosen a different career path than most of my family. Most of my family comes from a medical background, and I'm more on the creative and writing side. But though we are in different industries, I still hold tight to that strong energy, that energy to not give up. Like no matter how much you're being down and, you know, fail. You take those failures as like a learning opportunity, and learn your lesson to keep pushing, and I see that in them. And I see that coming through me and my work. So, they definitely inspire me. Well, my grandmother mostly, because she's like our matriarch, and yeah.

 

Madelyn: 17:37

What I hear from that Jennifer is resilience. And I think that's something that women do so well. And we have like throughout time and still have to apply it in our daily lives. Same for you Tazeen, I'm sure. You've spoken a lot about how your culture is so different, and how you're still even fighting to have rights as a woman, which I think it's so inspiring to stay resilient and stay confident who you are, and keep fighting for your goals.

 

Jennifer: 18:04

Yes. And how are each of you making history in your personal or professional life?

 

Madelyn: 18:15

That's a great one. Well, I'm the first person in my family to pursue a Master's and a PhD, which is huge for me and being a woman to be the first. So inspiring. Also, just in pageantry as well, or pursuing a career in the arts, I have been the first person in my family to do that. And I think that there's something to be said about, you know, thrusting yourself into an industry that isn't always accepting of people who don't have like a family legacy behind them. So that's how I'm definitely making history.

 

Jennifer: 18:58

And congratulations on your absolute [unclear 19:00]

 

Madelyn: 19:01

Thank you.

 

Tazeen: 19:03

I think every time a woman stands her ground and speaks up for herself, and you know, work to get her goals, I think she's making history because we've been suppressed for so long. And I think that I'm making a difference. And I'm making an impact by talking about things that matter. And in other aspects of my life, just not backing down. And constantly, you know, getting up no matter how many falls I take, because let me tell you, there are a lot of falls. But you know, here I am pushing through. And I think that, that is an incredibly important thing to note. For me, for the women in my family and for you know, just women in general all around that, you need to understand that you don't have to achieve, you know, the greatest of things in terms of you know what the world considers is great. If you're doing what you love, if you're living your life on your own terms. and not letting anybody else dictate what you do, you are making your own history and you need to be a part of that. And you need to own that. So, I think that, that is incredibly important. For me, for instance, I'm going to be the first doctor in my family. And so, is like, one side of the family, I'm being the first doctor, the other side, I'm the first female doctor. So, it's like, that is my own little victory. And apart from that, but that's like a very small part of it. I'm choosing to do what I want, and I'm choosing to do what I love. And I think that all the women, they need to do that. So yeah, that's how we are all making history right now, I feel.

 

Jennifer: 20:35

Yes, relations on that, too. The way that I feel that I'm making history is being the first in my family to go down the Creative Entrepreneurship path. Like we do have entrepreneurial type folks in my family, but none that are going through children's media, or entering that industry and understanding entertainment, or making a career out of it at least. So that's the first. And I think, in general, making history to me means doing the things that you said you were going to do and not letting fear stifle you. [cross talk] I feel like, we could do so much, if we just don't let that part of us hold us back. And I'm speaking to myself. There are times where I can feel myself slowing down the momentum because of the beer. But the idea of continuing the movement, and the movement in the right direction, I think that, that sets you up for making an impact and really charting your own path.

 

Madelyn: 21:46

Definitely. And even I feel like that fear is sometimes caused simply because we are women. Like it'll be, well, you know, maybe I'm too young of a woman or I won't be taken seriously, or people will just see a beautiful face and not understand like, my heart for service. That has been on my mind so many times. And I really do think that, that's a roadblock that we need to educate young women about, especially like you have to push past those boundaries.

 

Tazeen: 22:15

Exactly, that is so true. I cannot tell you the number of times that I felt that, you know, I am doing this particular thing, but are people even going to take me seriously, are they going to think this the work of a little girl, because that's what a lot of the times we are made to feel. But you know what, I'm like, here's the thing, what I'm doing right now has value. It has, you know, it's the thing of substance, and people are going to have to take it seriously. Because this is what I'm doing, and I'm owning up to it. I think that, we've just got to keep pushing, because we're going to have so many obstacles in our way. Like I said, internal external. And Jennifer just spoke about fear. And I think that wow that really needs to be worked on.

 

Jennifer: 22:57

What advice would each of you give to a young woman who is struggling with owning who she is as a woman and being crippled by that fear factor?

 

Madelyn: 23:15

For me, it was about finding good mentorship. And I think that young women should find someone like us, for example, who has already made it past a few of those obstacles, but is still, you know, fighting in that direction to do what she wants to do. It's all about opening up conversation. And that's why I love, I'm that girl because we have these small circles of young women who are going through the same struggles and even just being able to create that community to have that conversation with each other, opens up a whole world of possibilities for them that they really didn't know about.

 

Tazeen: 23:55

Incredible.

 

Jennifer: 23:55

I second the mentorship piece. [Unclear 23:58]. And to add to the mentorship thing, I noticed that there's some, like, I'll get emails or messages from fresh graduates. And I think some folks think that mentorship has to be formal. Or you need to, like reach out to somebody and get 30 minutes to an hour of their time. I just want to put it out there that you could be mentored from afar. There are people online and offline that I read their books, I support their work, I go to wherever they're speaking at, and I gather most of the information that they're putting out there. Because nine times out of 10, the people who we admire, who are a few steps ahead, they're leaving breadcrumbs so you don't necessarily have to have a formal one on one mentorship relationship with somebody. You could definitely be mentored from a distance and take it from there.

 

Madelyn: 24:57

Absolutely. There are people who mentor me and I mentor them all the time on social media even. Just by giving positive comments. So, it can be as organic as that.

 

Jennifer: 25:09

You were going to say something Tazeen I think, I cut you off.

 

Tazeen: 25:12

No, that's totally fine. I was just saying that, like Madeline said, it's all about just something that's organic. I think that part of it is following the right people also on social media, because it can be very toxic. But like you said, if you're just commenting, you know, empowering things on each other's posts, you know, finding that network, finding that group of people, because we have to admit the fact that children nowadays are going to spend a majority of the time on Instagram, or TikTok, or Facebook, or whatever it is. Facebook's outdated, so sorry. But yeah, I think that finding that and also, the being aware of the fact that people, no matter what you do, are always going to try to bring you down. You could be the kindest person on earth, and people will have something bad to say about you. You could be the most beautiful woman in the world, and people are going to still, you know, nitpick at things that, you know, you're lacking, or your flaws, even if there are none. But here's the thing, you are the only one that's going to be with you for the rest of your life. And you really got to believe in yourself. Because a lot of the times what happens is when we are facing hurdles, and obstacles, we kind of lose that confidence in ourselves. Like, this is what personally happens with me. Every now and then I'm like in this headspace where I don't believe in myself anymore, I'm not confident in the things that I know that I am capable of doing, I'm just not able to see it. So, I think that you really need to be your biggest supporter, your number one like cheerleader, and just keep pushing on the right path. Because it doesn't matter what people think, it doesn't matter what people say, they're going to keep projecting their insecurities on you, but you have really got to have your own bag and push through. And then you will definitely find the right women to build a community with and then you're going to thrive in that community.

 

Jennifer: 27:07

And I always think in the back of my mind, that people's reaction to you is a reflection of how they talk to themselves, you know, negative or positive. If they're triggered by something that you post, it has nothing to do with you. It's their perception of the world, and how they see you, and it has nothing to do with you. So, I always think about that. And people act out and they speak their insecurities, and that you have no control over that. You can you know, break your boundaries, or just recognize it and bless and release them. But I mean, you can create your own orbit, like your own circle of influence of people who are like minded, who build as they climb or lift as a climb. And surrounding yourself around those types of people really build that energy that you need to continue pushing on. Because you need high vibrational people, go getters. Like if we're talking about womanhood, women making history, you can't be around low vibrational people, who are constantly negative or constantly insecure and not looking for ways to heal.

 

Madelyn: 28:20

To tie a few of those things together I think we've been talking about, Tazeen mentioned that women so often we fight against each other. And I think, you know, that conversation about collaboration over competition starts in those moments here, where you need to recognize if a woman is speaking out against you, or saying false things, maybe out of jealousy, most of the time out of insecurity, we should take that as an opportunity to fill them up, you know, rather than competing against each other in that moment. That's a huge gap that needs to be filled. Sometimes it's about making space and creating boundaries. Because, you know, there's some people who that negative energy will just not go away. But some people might need to be filled up, like maybe they don't have any validation in their life. But in that moment, you could say, well, you're beautiful, too, you know, like, remind them and be that person.

 

Jennifer 29:13

That's great. That’s great. So, we're going to wrap it up. I know, it's a little late. So, we would just want to make sure that we're being respectful. One last thing before we all go, please share any projects, any events or things that you have coming up, how can people see [unclear 29:32] with you?

 

Madelyn: 29:38

Well, the Miss volunteer America competition, that's the national competition for my title that I have right now. That's going to be May 5th or 7th. And I'm hoping that there's some sort of live stream that's going on during this. So, I'll be sure to share that with everyone. And follow me on my journey through my STUK and I am that girl school tour that I've been going on. I have a lot of information coming out about that and just support those kids. They need that.

 

Tazeen: 30:07

Yes. Then I think we at STUK designs, we have a few exciting things coming out that we're all like super passionate about, and we're working on it. So please look forward to that. And of course, a lot of our podcast episodes are going to be out soon. So yeah, keep following us at STUK designs. You can find me on Instagram at Tazeen double underscore shake. And yeah, that's it.

 

Madelyn: 30:31

Support her writing.

 

Tazeen: 30:34

Please. If you find something you like, please let me know.

 

Jennifer: 30:39

Amazing. Well, thank you ladies for this great conversation. I loved it. And thank you for all those who tuned in. We'll have the recording available if anybody missed the beginning parts, but this was really great. Thank you all.

 

Madelyn: 30:53

Thank you so much for inviting us.

 

Tazeen: 30:55

Thank you.

 

Jennifer: 30:56

No problem. Have a good weekend.

 

Tazeen: 30:58

Have a great weekend, guys, bye

 

Jennifer: 31:01

Bye.

#SelfLoveChat Women's Entrepreneurship Month

Jennifer hosted her first #SelfLoveChat in honor of Women’s History Month! Listen in as they discuss their journey to self-love while navigating the nuances of creative entrepreneurship.

Jennifer: 00:00

Happy Women's Entrepreneurship Day. Hey, Kelli.

 

Kelli: 00:04

Hi.

 

Brette: 00:05

Your hair looks fabulous.

 

Kelli: 00:07

Thank you. You guys all look beautiful.

 

Brette: 00:10

Thank you.

 

Jennifer: 00:12

Thank you.

 

Brette: 00:14

Yeah, so welcome everybody that's popping on.

 

Jennifer: 00:18

Yes. So, let's kick it off. Hello, everyone, and thanks, Kelli and Brette for joining. My name is Jennifer Vassel, and today is women's entrepreneurship day. Well, actually tonight. I'm really excited to be in conversation with everyone talking about self-love and the nuances of creative entrepreneurship. And I guess we can just kick it off by introducing ourselves, I'll start. My name is Jennifer Vassel, and I'm a children's book author, speaker and creative entrepreneur based in LA. And I write about self-love and inspiring kids and adults to overcome their insecurities and share their gifts with the world. So, who would like to go next?

 

Brette: 01:00

Wow, that was great. I am not prepared. I'm Brette, and I'm an artist and a non-profit founder. My non-profit is STUK designs, sexy and so strong talented, united and knowledgeable. And we basically provide programming for underserved girls who really need support and art supplies. And yeah, that's kind of what I do. And I paint and then draw on the side of my other business. So yeah, that’s me.

 

Kelli: 01:34

Hi. My name is Kelli Skates, and I'm a photographer, filmmaker, and editor. I'm from Los Angeles, California. I do travel a lot. And I also have a merchandise line that I use some of my images that I take, and I put them on T shirts and journals.

 

Brette: 01:53

It’s super cute.

 

Kelli: 01:54

Thank you. So yeah, that's what I do.

 

Jennifer: 01:59

Cool. And so, in a one word, or maybe a few words. What does self-love mean to you? Like when you hear about those two words, like in a sentence, how would you describe it? And what does it mean to you

 

Kelli: 02:12

Just a sentence?

 

Brette: 02:16

I know.

 

 

Jennifer: 02:16

A sentence or two then.

 

Brette: 02:19

I think that's so hard because like self-love can be defined as, like. I feel like modern society these days is trying to make it just like a simple definition of one word, you know, like self-love is this or self-love is that. But I think kind of similar to like, you know, the word feminist, you know. It has many different, like meanings and ways that it can be used and like, to me, it's just like having that, really that unconditional love for yourself. No matter what state you're in, no matter if you're high. No matter if you're low, no matter if it's light, no matter if it's dark. It's just that unshakable, deep down, foundational love. Sorry about that, my dog. But to me, it's just, it's a journey, you know. I think it's a journey. I don't think it's just one word or can be defined as one word.

 

Kelli: 03:22

Yeah, I agree. I would say that self-love definition evolves as you evolve, because I think we're all working on different parts of that journey at different parts of our journey. So, self-love, right now for somebody might just be like, really learning how to, like, speak positively about themselves, because that's what that’s what they are working on, but to somebody else that might not be the thing that they're working on, it could be something else in specific to their journey. So, I think it evolves as you evolve. And for me, I think my self-love Journey is also very much so tied to my spiritual journey. So, the deeper and more rooted I get into my spiritual practices, and the deeper I become aware of who I am as a person like that, my self-love journey evolves with that.

 

Brette: 04:15

Yeah. I actually did however, write a definition that I can read. Because it took me so long to write it. Because I really don't think that it is just, you know, a simple definition but, on my non-profit website, we came up with, self-love is the beginning of a lifelong romance. It is choosing yourself first, owning who you are completely and unconditionally. It is living every day as the highest version of yourself, which creates lasting peace. And I do think like that, that inner peace is really important because I don't really think that you can have that you know, peace that passes all understanding, that unshakeable peace without that foundation of self-love, you know.

 

 

 

Jennifer: 05:05

I love that. And for me, I think the way I would define self-love is the ability to identify your natural gifts, like something that is unique to you and is your natural talent, and being able to not only identify it, but also share it, in whatever medium that you could share it, and if you're able to do that, you're loving yourself, you're honoring yourself, and you're doing what was your divine assignment. That's how I got [unclear 05:36] [cross talk]

 

Kelli: 05:37

I think that's very important what you said to share it, because sometimes people like hoard their talents. They're aware of them, they'll stay in their bedroom with them, but I think the big part is being fearless enough to actually share your gifts with people. And that's what we're here for, and that's how you create connections and continue to grow.

 

Brette: 05:58

Because in a way, like, I think sometimes people have a perception of it being like egoic, in sharing talent, over sharing talent. But I think it also involves ego if you hoard that talent, and if you don't share it, and it's like, you know, the purpose of being here is to share the gift. It's kind of selfish to, you know, hoard it in. But a lot of times fear is wrapped up in that. And I think what you said was really valid Kelli, about, you know, self-love being connected with, you know, spirituality, because it really is. It's connected to spirituality; it's connected to mental health. And I think that's why it's so hard for people to talk about, you know.

 

Jennifer: 06:38

And did you guys always know that you wanted to be entrepreneurs? Or do you have entrepreneurs in your family?

 

Brette: 06:45

You go first, Kelli.

 

 

 

Kelli: 06:48

I didn't know. My dad is an entrepreneur, and so I grew up seeing him be successful at it and seeing his journey. But for me, I knew I wanted to be an artist, I didn't know that being an artist was almost synonymous with being an entrepreneur. So yeah, I knew I wanted to be creative. I knew I wanted to build things, and create things, and worlds, and images, and I used to dance. I knew I wanted to do that. But I did not understand that in order to make money as an artist, there is definitely a huge entrepreneurship element to it in order to survive and not be a starving artist. But I didn’t know this.

 

Brette: 07:30

Which is not talked about.

 

Kelli: 07:31

Yeah, you don’t talk about it. They don’t talk about that. Maybe more now, because I think the journey of an artist and entrepreneur is very different than when we were like coming out of college. But I didn't know.

 

Brette: 07:45

Right. I didn’t know either.

 

Jennifer: 07:47

Yeah, I don't know. You can make a living doing things that you're naturally good at. Things that weren't the stereotypical doctor, lawyer engineer, like things like that. I just didn't see it. And coming from immigrant parents, being the firstborn and having only knowing...

 

Brette: 08:02

Jenny, where are your parents from?

 

Jennifer: 08:04

Jamaica. Yeah. So, they came here in the 70s, and they worked really hard. All I knew was, go to school, get an education, come out and find a job. And then I come from a background of a bunch of medical professionals, that's all they do, nursing and all that. And so, for me, I was going down the path of being a lawyer. And I've pivoted so many times, but when I was younger, I was really exhibiting. I had a natural gift for writing, and I was always exhibiting that creative thing. But I don't think I necessarily had people around me who could help foster that natural gift. And so, I only did what I saw. There was no representation, so that's why I'm so dedicated to being the woman that the little girl in me needed to see. And so like, I didn't know that entrepreneurship could be a thing or like you can actually get paid for things that you're naturally good at with you not having to have that doctor, lawyer, engineering, and no shame to people who are in those traditional careers. I just didn't see it modelled for me any other way.

 

Brette: 09:16

Yeah, yeah. I mean, I'm similar to Kelli, like my dad is also the entrepreneur. So, I mean, I grew up seeing him, you know, like, just to live how he wants to live basically, and go where he wants to go. But he was always working at the same time, and he always be on the phone and, you know, but at the same time, he was like, passionate about his work. So, you know, it was like, he was excited about it always on the phone and always on the go. So, it kind of was drilled into me, but at the same time, my dad didn't really teach me anything about entrepreneurship. And I think that that's also sometimes how it goes, and then, you know, on the artist side of things. Yeah, you really do have to learn and a lot of times the hard way that it really does, you know, require hardcore entrepreneurial skills to become a successful artist. And that's why, well, that's not really why, but that's why later, I saw that doing graphic design in college was like, beneficial, because it helped me be able to, like, take my art off the page, you know, and put it on other platforms, put it on websites. Like, you know, now I build my own websites, I really do everything myself. So, I think that that helped. But at the same time, yeah, it just, it requires a lot of just business savvy and business knowledge, to become an artist, and to become just an entrepreneur that's maybe not an artist,

 

Kelli: 10:56

Right. And so, I think it's funny, because my dad was an artist and entrepreneur, like he was in the music industry. So, he wrote, so it's funny, because he was definitely an artist, and definitely a businessman. But he didn't teach me either. Like, that wasn't the thing. And it was one of those things like if you want it to figure it out, and so I [unclear 11:16]. And then I think also, too, I saw him, but I never really saw women entrepreneurs.

 

Brette: 11:23

Right. And I think that's why they didn't tell us.

 

Kelli: 11:28

Yeah, so it wasn't a thing. It wasn't a whole bunch of women running their businesses that I could see. So, I couldn't see myself there. So, like you said, Jennifer, I think it is important that we do stuff like this so that you can see yourself in these roles.

 

Brette: 11:44

Yes, that's so valid. Because even as of late, I feel like I've just had frustration, like, why didn't my dad teach me about stuff like this? And it's like, I feel like, he teaches my brother stuff, but then my brother's not an entrepreneur, really. So, it's just like, you know, and I think men often have that, it's like an old world perception. And I think that men who are entrepreneurs really should teach their daughters, you know, and put them up on entrepreneurial game because, like, you know, we need it.

 

Kelli: 12:22

I changed the [unclear 12:23] curve so much.

 

Jennifer: 12:24

And black women are the fastest group of entrepreneurs. And so it's definitely like, there's a spark, and I feel like more women, specifically black women are realizing that they have the power to actualize their goals and dreams and to create their own opportunities, after being, you know, probably like disrespected far too many times, or just undermined or undervalued, and they just, at least speaking for me, I feel like, I want to have more control over my narrative and more control over my earnings and be able to put out whatever it is that I want to see in the world.

 

Brette: 13:03

Controlling your narrative. That's key. Because I think that like, you know, when you work for other people, when you do something else, when you are kind of like, under another corporation, it's like, you can partially, you know, control your narrative, but not really like, yeah. You can't really like be on a live with like a Jack Daniels T-shirt or something like that, you know. And like, you know, with those worries, or those cons, of like, who I am, or who I’m not. And I think that right now, what a lot of people are doing is really stepping into their own, like personal authority of like, who they are and what they can do and what rules can tell them to do or not to do. But it's like when you are truly grounded. I feel like in that, with that self-love foundation, like this is the way I love myself, and this is the way I want to dress and represent myself and express my self-love you know, then that's when the game changes and things elevate.

 

Kelli: 14:08

Yeah, something that you guys both said is a big part of why I ended up doing photography and film is because, I wanted to control the narrative. I was tired of seeing the way our stories were told, and then realizing like, Wait, we didn't even tell that story. So, what would it look like if we told our own stories, if we were in control of the images? And then how would that change the way that we see ourselves? And then also, Jennifer, what you said about, I don't know exactly what you said, but it made me think about, for what I do even getting into it like it's a male dominated industry that I'm in. So, I still had to, even though I was…

 

Brette: 14:48

People don’t realize

 

Kelli: 14:08

Yeah. So, once I got into it, it’s like oh, I think I can do it. But then when I'm showing up to these different events, and [cross talk] [unclear 14:55] it's been different things. It's like, it was a lot of fighting and a lot of having to like really learn and talk to myself to know that no, I deserve to be here too. I think this is good as images as you, I know what I'm doing, I don't need you to teach me how to use my cameras sir. I’m supposed to be here. Definitely a self-love and a self-awareness of like, no, I don't know, you're not about to punk me out of this spot, because this is the spot, and I got it. Those are [unclear 16:27]

 

Brette: 15:26

Right. I mean, I've experienced the exact same things. And I mean, that's why now kind of with my non- profit, I'm really pushing towards awareness of the lack of representation of women within the art world. Whatever field you're in, in the art world, like, it's still happening. And it's happening, almost like as bad as ever, but people aren't bringing lighter awareness to that fact. And I think you have to have that grounding and foundation within yourself and within self-love to really hold your own in a male dominated industry. Because like, I mean, for me, like even I remember when I went to Ghana, I went alone and I was painting you know, painting a mural there, but just a woman traveling alone to Ghana, you do not even know, you know, things I've heard, how many males tried to like control me. Like, to ask, you know, you know you should maybe use your camera more like this, Or that. You they trying to tell me what to do. And every time I'm just like, no, no.

 

Kelli: 16:37

I travelled to South Africa alone. And when I got there, they assumed, nobody wanted to talk to me about the photography, they assumed that I was hair and makeup.

 

Jennifer: 16:48

Oh no!

 

Kelli: 16:37

There were like, oh [unclear 16:50], yeah.

 

Jennifer: 16:53

And so, you both touched, oh go on.

 

Kelli: 16:55

No, go ahead.

 

Jennifer: 16:56

I was going to say both kind of touched on challenges that you've experienced with entrepreneurship. Are there any other challenges that you think you face, and how did you overcome it? Like, when you're in a male dominated space, or when people are undermining your expertise. Like, what did you do or say, that could help somebody who might be in the same position?

 

Brette: 17:19

Really, I think it's just that you have to, I mean, going back, self-love is really something spiritual, and you have to really go back and like, go in yourself. And like, you know, I think you have to like, calm yourself, and really recognize what your personal authority is, in that moment in what is happening, and be like, no, I know who I am, and you can't tell me who I am. But now, you don't necessarily have to say it that way. But you have to know that within yourself, you know, and I feel like that inner knowing will propel whatever action needs to happen, or whatever, you know, needs to be said will happen. But you have to like, it's like that inner understanding needs to click, that you do have all the power, that you have the authority, that you have the same authority as any other man, you know. Any other male, you know, painter, any other male photographer, videographer. Like, you know, we're on the same level. When you really know that it's like, then I don't know, it makes them harder to, you know, cut you down and try to like, diminish that within you. If that makes sense.

 

Kelli: 18:32

No, that would make sense.

 

Jennifer: 18:33

That's true.

 

Kelli: 18:35

Yeah. I think it does go back to being self-aware. And also, I don't know, there's so many parts. I think, with being in the male dominated industry, you just have to really know who you are and know what your talent is, like you said. Like, we have these natural talents, so you really have to learn to trust yourself. And also, you can't really be in your feelings a lot. Because if you [unclear 19:04] get pushed out of a space or if you are having to like, if you are being challenged by a man, like, you can't be emotional about it, and then you can't go home and like you can't go there. There has to be, again, like an inner knowing of like, this is part of the industry. And this is one of the challenges, so you just have to keep showing up. That is the thing, like keep showing up.  I’ve been to events where I'm not even supposed to be there, and having to find a way, how do I get into this event? Like you know, [cross talk] [unclear 19:39] like you have to like stress and [unclear 19:40], you have to be fearless, and be okay when something doesn’t work out the way that you think is going to work out. You can't let that stop you from to keep showing up.

 

Brette: 19:51

Right. Yeah, that was all facts. And I think that like yeah, I mean, it's like, when you're faced with. I think what people don't realize is, like if you're a woman who paints and draws or like, if you want to be a muralist, or if you are a videographer, if you’re a photographer, it's like, we have so much male competition. And I think that they often do try to like, it's almost like, subliminal, the way that you can be or feel diminished. And I think, though, that everything Kelli:said, is completely accurate. Like, you just have to, you have to ground yourself in that moment and be like, you know, and speak from your higher self and speak from your unknown. Oh, that's what I was going to say that, I don't know if you guys watched the Kanye interview recently. But one thing and I'm not going to go in because it's controversial, but whatever. But one thing that he did say is like, you better tell people who you are, you need to let people know who you are, and you better stand up for who you are. Because like, in this day and age, and in this society, like people are always going to try to question you, check you, you know, like, say that you didn't do something, aren’t doing, whatever the case, but he said, like, let people know. Let people know who you are, and stand in that personal authority and tell your story. And side note to this, I feel like we didn't tell people our personal story of that, like, we were all roommates in one place in college at one point, and that was like the foundation of our entrepreneurial journeys, you know, individually, but I thought I'd just add that side note in there.

 

Jennifer: 21:40

Yeah. I slowly came around. Like Brette, I remember, you drawing your logo, and I was still very much on track to become a lawyer. But I really came back, I really came back to myself, I'll say that. Like a series of events that happened, where I realized that I need to start betting on myself and taking the lead. And I think with entrepreneurship, I know with entrepreneurship, it's not for the faint of heart, you need a lot of grit, you need a lot of diligence, like you have to keep going. And that can be tough for a lot of people. And I want to ask you both. What is one thing that you had to unlearn on your journey? Like what kind of programming or things that you might have been taught in your upbringing that you had to like release yourself to go full force within entrepreneurship?

 

Brette: 22:33

That's deep.

 

Brette: 22:38

I could start. [cross talk]. So, you guys knew me from college. You know, we were on TLC too. Child to LMU. [cross talk] So it's such a full circle moment. But you guys know me from back then. And I was very much and still to a certain extent, like, I like things going in a certain path. Like I'm like, first I do this, and I do this. For me, my internal programming was, was more of like, I knew exactly what I needed to do to get to the next destination.

 

Brette: 23:13

Are you a Virgo? Sorry.

 

Jennifer: 23:16

Pisces. I’m a Pisces., I'm process driven. And I always, I think that's why I excelled because I knew exactly what I needed to do, to get the A's, to get to graduate, to do the things. But with entrepreneurship, you can be checking all the boxes, and you still might not get to that destination. And so that's something I had to unlearn that, we are not always going to have a blueprint. And a lot of times we're being called to create our own, especially with us being first. A lot of us are first in our families, and we have no other type of blueprint or someone. We can always follow people's breadcrumbs and successes, but it's really, it's not going to be so rigid and linear, the way that I was, I would say I'm programmed in. And I think for the most part when we go through traditional institutions, like we are conditioned to go off. We have a syllabus, we know [cross talk] exactly what we need to do. Yeah, so for me, it was so hard to be able to transition into a space where it's so creative, and there's so many variables. So, that's the thing that I'm still unlearning.

 

Kelli: 24:33

Yeah, that's a good one because somebody else's blueprint won't necessarily work for you. And so, you can like you said, do everything and then it still doesn't work. So that was one thing I felt like I also had to unlearn is, one, is the comparison. It's like well, I did everything right. But I'm still not where I want to go, be necessarily and like, but this person is doing this, and this is being transparent. Like I think we all kind of struggle with comparison even though we don't want to, or we don't want to admit it. And I think that was one of the things I had to unlearn that even though I think my photos, look top tier, that doesn't mean that I'm going to be where this person is because my journey is different, and I will get there, or I may not get there. That may not end up being where I go. And I think that's the other thing I had to learn was to learn how to pivot. Because things change, and you have to be okay. Like I started off, like you said, you started off wanting to be a lawyer, I started off as a dancer, to pivot into this, it was scary. And so, to be okay with the fact that your journey is a journey and that it will change. And you may want to at one point, like I was into it, I did a lot of entertainment and like celebrity photography and things. And as I got into those rooms, I realized, oh, I really don't want to do this. So okay, so what do I want to do? And then, am I wrong if I stop and don't do this anymore? Like you're having that conversation. So, learning to be okay with like, that as you go on this journey. And as you learn more on the journey, you will be making changes and pivoting a lot.

 

Brette: 26:15

Yeah, pivots are entrepreneurship, essentially. Yeah.

 

Jennifer: 26:20

And pivots are not failing, either.

 

Brette: 26:24

No. That's that part, yeah. Okay, so for me, this is an interesting answer. Because, like, I guess I was raised to, like, you know, how Kelli said earlier, like, you can't really be all in your feelings. You have to go for it as an entrepreneur, like, you can't be too sensitive, you got to just like, go for it. You can't, like take people's opinions too seriously and all that.  So, I feel like my dad raised me in that kind of way. And like, you know, I mean, he's from Jersey, and I just was, a very sensitive person. I was raised to just like, you know, just be hardcore. And like, just, you know, put your feelings to the side, you fall down, you get back up, like you keep going, like you, you know, keep marching. And so, while I was taught that, at the same time, that's also the very thing that I had to unlearn. Because, like, there was no real like, self-love in those teachings, you know. And there was no real like, softness in those teachings, which is really like, my innate when being is very, like, you know, emotional and like very, like, feely and whatever, but I wasn't really raised to hold those kinds of things within me. And so, it was an interesting balance of having to, like, you know, retain some things, and then like, unlearn the rest. If that makes sense.

 

Kelli: 27:52

Somebody in the chat, Jamil Walk said, in the environment, feelings are illusionary being original is what makes you, you. Violet Bloom said that it keeps showing up. Reflection says, hey ladies. Hey!

 

Brette: 28:09

Hi girl.

 

Kelli: 28:12

[unclear 28:10] Queens hey.

 

Brette: 28:15

Thank you for that. Thank you for that.

 

Jennifer: 28:17

And for the few who joined, welcome. We're talking about self-love and the nuances of Creative Entrepreneurship in celebration of women's entrepreneurship today, I mean, women's entrepreneurship day, which is today. And if you have any questions, go ahead and use the question bubble. If you have any questions for us, we'd love to answer.

 

Brette: 28:40

Oh, there's a questions bubble. That's exciting. I didn't even read the notice [cross talk].

 

Jennifer: 28:44

That’s whole thing at the bottom. So, what would you tell someone who's struggling on their path to entrepreneurship or their path to loving themselves in their full authentic self? Like, what would you say to somebody like that?

 

Brette: 29:04

I'd say it's a journey. And it's baby steps. And it sometimes feels like you're moving in slow motion, or maybe not at all. But then one day, you happen to wake up and feel, you know, you feel a little bit better, and you feel a little bit more, you know, like yourself, and I think that it's a lot about the inner work that is not so much fun to do, you know. And it’s stuff that you really have to do just by yourself, you know. Like, you have to kind of be alone sometimes and you have to separate yourself from people to really just like Delve into yourself and to know and understand who you are, what makes you tick, how you feel, you know. What your triggers are, but I think that you know, when you do take that time, that lasting inner peace that it provides you with, you know, it's worth the journey that any you know. It doesn't feel like that when you're on it sometimes and it's a lot of like, the self-love journey it's not all rainbows and butterflies and unicorns even though I wish it was. But I think that, you know, just even when you feel like there is no light, like, because you're doing this work, you know, you're still on the way to the light, you're still going to see light, you know. There is that light at the end of the tunnel, even if it seems dark, most of the way down.

 

Kelli: 30:38

Yes, I agree 100%. And that's kind of in the same vein of what I was going to say. It takes time to rewire your brain. It takes a lot of time. So, I would say to keep doing it. Like, it's not rainbows and unicorns, and it's not going to happen overnight. So, if you are just starting, and you're starting with, let's say affirmations, or your gratitude journal or something like that. Don't think because you said it for two weeks. That at all you are the queen of self-love like, that's not how it works. It might take you two to three years for it to finally like really [cross talk] integrate. And for you to really embody that. Like, it's not something that happens overnight. So, I would say to the person who's working at it, and it does go hand in hand with the entrepreneurship journey, because you don't always see the results right away, it's a lot of baby steps, a lot of positioning yourself, a lot of meeting somebody here and thinking it didn't do anything. And then a year later, they give you a phone call because they remembered you. So, you just never know. So, I would say to just keep doing it, keep showing up. And I promise you it works. If it doesn’t feel like it's working, like Brette's saying, it's internal. So, it's not always a tangible result that you will see, you will not always be able to tell that it's doing what it's doing. But I promise you, it works.

 

Brette: 32:08

Yeah. If you're laying a foundation, you're laying a foundation for like, for whatever you're trying to bring in, for whatever you're trying to manifest, for whatever your ultimate vision is. Like, each of these things are tiny little stepping stones, you know. I feel like, where society is a little off right now is that like that realization that, you know, people don't think that it takes these layers, these structures, this foundation, this building on top of layer, on top of a layer, you know. And like, once you have that foundation of self-love, that foundation of entrepreneurship, then like things flow with a little bit more ease, you know, and then things can yeah, open up, doors open up. But it takes time, it takes patience, it takes trusting yourself and you got to like, deeply love yourself, like, you know, to the point where like, nothing else really matters, you know. Like if you got to just be okay with being you and being by yourself. And that's just not a pleasant journey a lot of the time. But that does not mean it's not worth it.

 

Jennifer: 33:19

I want to piggyback off of what you said, right about building a foundation. That's something that I struggle with as far as being patient with the journey. Because I feel like I'm working on my goals. And I'm working on it diligently but I'm not seeing the result. And that goes back to me having to unlearn the fact that I can be doing a, b and c and it might not come out the way that I want it to come out. But what I would say to somebody who's struggling with that, and I'm speaking to myself, too, is to prioritize your mental health. I just had therapy yesterday with my therapist, and she was talking about, I mean, the resounding thing that I struggled with for me is that I feel like I'm never doing enough. And there's so much more that I can do. I mean, I can get up earlier than I'm getting up. I can do much more but I'm just like, I feel like as long as I get another chance at life and I wake up every morning that I have to do more, and I'm not doing enough. So, one of the things that she said was like the foundation thing. And then a lot of times we're building our roots, or we're growing our roots and you're not going to see the depth. But you're growing those roots deeply and then sooner or later then it will grow into the things that you can visibly see, or visually see. So that's something that I would tell somebody who's struggling with, I'm still going through it, is to prioritize mental health. Seek professional help so that you can share your feelings and your thoughts and your concerns with someone who's unbiased and who's not a part of the mix, to get a fresh pair of lens on whatever situation that you're going through.

 

Brette: 35:10

Yeah, exactly. 100%

 

Jennifer: 35:14

What would you tell your younger self, the little girl in you, what would you tell them about the journey? Where you are now, what would you say to them like or her?

 

Brette: 35:30

You know, I've actually kind of been thinking about this a lot this week, just because I feel like, the energy has been very, like, people are very, it's very frantic. It's like a lot of go, go, go, when sometimes, oh, an affirmation that I was going to give you, Jennifer is that rest is productive, you know. And so, it's like, I was thinking to myself, like, I mean, not that 20s is necessarily a little girl. But I was thinking about my 20s, early 20s. Like, why was everything like so fast paced in my mind? Like, why couldn't I just like, slow down and not just be like, go, go, go, on, on, on, all the time. But I just was at that time. Like, it was just like I had to be going, going, going, going, going, going. So, I would definitely tell my younger self to slow down. To like, breathe. You know, we were talking about comparison, you know, like, comparison doesn't matter, like, because you're always in the exact place that you need to be at the moment that you're in it like, and, you know, the only moment that exists is right here, and right now, you know. And I think when you ground yourself in the here and now, and breathe in the here and now, it like, just puts things into perspective. And a lot of times we just go, go, go, go, go because we're really feeding off of like, other people, of like societies flow, of societies rush, societies anxiety. And so, we have to slow down, go within, breathe and realize, like, wait a minute, I can be on my own pace, I can be on my own flow. Like nobody else has to dictate like how fast, how quickly I do things, when I do things, where I do things, what my end result may be like, you know, it's just me. And it can be that way because I love myself.

 

Kelli: 37:30

Yeah, I think that's important too, aside from me answering the question, what you're saying is super important because especially as creative entrepreneurs and with Instagram, and algorithm, I think it has completely changed the process, the creativity process. Like, we are results and like numbers driven. Like how often can I post a post to like quality and like, really getting to like the meat of why am I creating this? Why am I doing this? So, I think it's always important to return to your why when you're trying to implement your resting and stuff. Because like you said, if you're not well, you're not going to be able to do what you're called here to do anyway. So, if you're wise to help black woman, then black women go to sleep. You know what I mean? Get some rest, because that's what you need, you know.  I think it’s like, really prioritizing your wellness, that's self-love. Like you need to be well. You can't help anybody if you're not well yourself. And then what I would tell my younger self, I would just tell her like, listen, girl, you are so dope, you are as dope as you think you are. You don't need nobody else to validate that for you. And even though you are amazing, everybody's not going to like you, and that's okay. That doesn't mean, [unclear 38:56], that doesn't mean to dim your light. That doesn't mean nothing. That means, you just keep being you, and eventually you will attract your tribe.

 

Brette: 39:08

That four agreements rule is so key in entrepreneurship and self-love. You know, that rule that says don't take anything personally, because you really just can't. Like, it's not a career where there's time to just sit and dwell on things and take things personally and go into like a mental spiral about it. Because you don't have time, like it's just useless. It’s not even about you don’t have time. It's just like, that's not a part of self-love, and that's just not productive. Like you can let that part go once you really deeply understand self-love. Like, you can let that anxiety of you know, stressing what other people think what are other people, you know, you can let it go.

 

Jennifer: 39:51

The fact that we put ourselves out there and put our work out there that's a testament to our level of self-love, because a lot of the people who are critiquing don't have the guts or bravery to do that thing. It's easier to criticize somebody, because it's probably showing a mirror up to them of what they're not doing. So, what I would say to my younger self is to, like, hone in on the value of your voice. Don't let people tell your or shun you away because they think you're too quiet, you are too this or too that. There's a lot of people who don't say much, but they are intentional about what they say and when they say it. And there's more value in that than someone who runs her mouth and says a whole lot of nothing. So, I think.

 

Kelli: 40:47

Yes Jennifer.

 

Brette: 40:50

Great. Isn’t that so funny. Because I think that we all started out really quiet. Like, we were all very quiet people, and especially in college. And I think it took us a while to just find, not necessarily to find our voice, because I feel like we've always had voices, but we had to build foundation and figure out how we want to share our voice and how we want to share it in the most, you know, productive way, the most beneficial way to like be collective, help others. And I think that, you know, when you can be quiet, and you can observe for a while, then when you do share your voice, it's clearer, it's more profound, you know, and it's more impactful.

 

Jennifer: 41:34

No, agreed, definitely. So, one more question for you guys. So, what would be a practice, how do I word this? What's a self-love practice that you do, or make a part of your day to day to help you get in the mood when you don't feel like doing the work?

 

Kelli: 41:59

For me, when I'm not feeling it, I clean up. That’s number one. [unclear 42:05] Because I'm an overthinker, so I'll start overthinking and all the clutter in the space will like contribute to it. So, I start with cleaning up. I like candles, I like incense, sage, [unclear 42:20], so I'm burning everything I got. I'm burning on a regular day, so when I’m not feeling it, I’m burning everything. And I'm walking around burning my sage, saying affirmation, saying prayers. I pray, and I'll take a bath, or go to like the beach or somebody of water. Because I think water, not I think, water is healing. And I also I'll do like a gut cleanse. Like I will like look at what I've been eating and then take note of that. And if I haven't been eating well then, I'll like okay, I need to do a cleanse or a detox or stop eating certain things. Because that has a very strong effect on like, our mental as well.

 

Brette: 43:13

Yeah. That's really profound. So, I guess, for me, when I'm not feeling it at all, or when I'm feeling like, really hardcore resistance and like, I just don't feel like meditating. I don't feel like you know, doing my practice, because I usually do it daily. But some days, I'm just like, in resistance. So, what I've been doing as of late when that happens is, just like, because usually, I'll like read some affirmations or listen to someone’s affirmations and then repeat it. But when I'm just like not feeling it, I'll just make them up in my head and then just like go through them like, you are worthy, or I say I am. Like, I am worthy, I am amazing, I am miraculous, I can do this, I got this, like I'm limitless, I have infinite potential, I am divine, I can do anything. And then I'll just repeat it in my mind. And it just, you know, starts to change the calibration of things. And then maybe I do feel like doing some kind of practice after that. Or maybe I do feel like, you know, snapping back into things. But even if I don't, that still brings me out of like a lower place that I was in. And you know, and I always do have, I love incense. Sometimes I feel like I can't breathe and when I light incense, it's just like, ha, I feel so good. Like it just flows energy around. That's an air sign thing, I think. But I also have one final question to you Jennifer. If you know.

 

Kelli: 44:50

Well, I want to hear Jennifer's answer to that.

 

Brette: 44:51

Yeah. Me too

 

Jennifer: 44:52

Okay. So, what I do when I'm not in the mood, I try to listen to audio books around mindset. So, the latest one, I told Brette about this, this week. I started listening to the power of the subconscious mind, because a lot of times, I am neutralizing my prayers. I didn't realize that I was doing that, like if I'm praying or saying that I want certain things to come to pass, but then I'm worrying or I'm doing the exact opposite of it. Or like, I'm doubting that it could actually happen, then I'm really just [cross talk] undoing the work, yeah. So, undoing the work that I just did. So, I think, working on my mindset and working on like this, I always think in my mind, like, God wouldn't have put this in my mind and in my heart, unless he didn't want me to carry it through or see it through. So yeah, that's how I try to get out of my funk. There are some days where I just, you know, just [unclear 45:52] all day.

 

Brette: 45:54

Yeah, I get those days.

 

Kelli: 45:55

Yeah. [unclear 45:55] I think it's good, it's like to just go for a walk or a jog or like movement.

 

Brette: 46:02

Meditative walks are a thing.

 

Kelli: 46:04

Yeah. Sometimes whatever it is, we're just stuck in our body. And so, we have to literally like move our body to move that negative or doubtful energy out. So, like if its just like getting in the mirror and doing like hip rotations and shoulder rolls and things like, that's very helpful, too.

 

Brette: 46:21

Yeah. Like, [cross talk] some people call it state change. Changing your state. Some people call it like a state change. You know, like, you got to change and alter the state you're in, you know. And like, you can do that with affirmations, you can do that with some movement, you can do that with a meditative walk. You can do that, like, in many ways, but like, when you're really feeling in a funk, you got to you know, you got to do something, you got to pick it up. Pick yourself up.

 

Jennifer: 46:49

That's true. What was your question?

 

Brette: 46:52

Oh, and then before that, one more thing, I was going to say, when you said, you were talking about like, you know, just, when you plant something, when you plan to dream, when you plant a seed, Stacy was actually saying this.  I was editing some videos, and I saw that she said this, but she was like, you know, when you plant something, like when you plant a seed, and an idea, you know, if you're worrying about it, if you're stressing about it, it's like you're planting it, and then you're like, digging it up, you're digging it up, you know, and then like, it's not growing, and then you got to plant it again. And then you know, you wait for [unclear 47:27]. I don’t know. and you're like digging it up again, you're digging them again. So, it's just like, that analogy really helped me so yeah, I just want to share that.

 

Jennifer: 47:37

I love that. Yeah, I mean, it is true, because I'm like planting the seed and then like going back, is it done yet, is it done yet? Yeah. Or digging it back up, like you said. Did you say you had a question?

 

Brette: 47:48

I do. I just wanted to know, like, did you guys, did you grow up learning self-love? Like, did you learn self-love, like from your parents? Like, did you, you know, grow up like at five years old learning self-love, or was it something down the line that you guys learned? You gals, you ladies.

 

Kelli: 48:09

Honestly, yeah. I think I did learn that. I learned it from my parents and in the household like about like, I mean, the depth of it is different as an adult. But as a kid I was like, I was surrounded by love and taught to love myself. I went to a predominantly black Christian schools like, growing up. So, like, I had black teachers and professors and stuff. So, there was always like, in that regard, like, representation and that we are beautiful, and we are capable, and I think that's why when I'm talking to my younger self, it's like, girl, you really are that. Like reminding myself that is true when I was being taught when I was younger. So, I was blessed to have that.

 

Brette: 49:01

Yeah, beautiful.

 

Jennifer: 49:03

I think for me, I mean, I grew up in a loving household. Very supportive parents, supportive family. I wouldn't say that they were, like expressive about love and like you need to love yourself or honor your gifts or do that. I mean, I'm not taking anything away from them when I say this, but I feel like that. That wasn't, I mean, providing for us and making sure that we had good education and opportunities, like that was a priority. I don't think they sat me down to talk about love or talk about courage and bravery. I don't remember those kinds of conversations and I had a different experience than you Kelli. Because I grew up in a predominantly white neighborhood where I didn't really see myself at all. And I grew up very insecure because I have this special birthmark that's so very large, and it's a completely different color than the rest of my skin. But on top of that I'm the only black child in school and people are looking at me wondering what it is. Did I get beaten? Is it a burn? And like that made me really, really insecure. And I just remember a family member said, well, it's not even that, but like kind of brushing it off, like, oh, please like, it's just a birthmark who cares kind of thing. So, I didn't really get that. I didn't learn about affirmations and learn about embracing my inner and outer beauty until I got older.

 

Brette: 50:39

And then you made a book about it. So that’s [unclear 50:42] [cross talk]

 

Jennifer: 50:41

Yes. The book was healing for me, because that's exactly what I needed when I was younger and experiencing the self-doubt, the insecurities and all that.

 

Brette: 50:52

Yeah, and I think when you own your insecurities, and when you can talk about it, or like when you can just like, you know, hold them, like not take it so seriously, then I think that's when you turn things around, and then you can flip that pain into power, you know. For me, growing up, I would just say no, I did not learn it. But I mean, because of that, you know, it's made like a career and a passion for me of advocacy, and like really just teaching other people that it's important. I think it's important. I think it should be taught in school. I think it should be embedded in so many teachings because I think it is the foundation of like, living an inner peaceful life, you know. So, no, I didn't learn it in childhood. But I learned it later, like in college when I met you guys.

 

Jennifer: 51:49

This is great. This has been a really good chat. I mean, I've really loved talking to both of you and just hearing about each other's experiences. Before we wrap up though, what are some projects that you're working on, and where can people find you after this?

 

Brette: 52:08

Go ahead.

 

Kelli: 52:11

What am I working on right now? I'm shooting, I'm experimenting with some new things, photography wise. So, you can follow me at kskate studios for that. And then I'm also going to be releasing some new merchandise on the urban gypsy LA. So yeah.

 

Brette: 52:31

So yeah, me, I'm working on a new like art collection for my art brand. I call it art by Brette. But I'm like working on new collection for that. So right now, I'm more so focused on my non-profit, which is duct designs. And we have a bunch of things going on, you can check out our podcast, you can check out the blog, join our community. But yeah, I basically wanted to build a space and a community where, you know, women could come together and hold each other in accountability for their self-love. And to, you know, stay uplifted, because a lot of times as entrepreneurs, we're, you know, stuck in our own heads. And it’s a lot of alone time, sometimes that building. And I think community is everything. And I think it's more important than ever in these times that we are in. So, I'm so excited that we've did this conversation and I hope yeah, we can do more. I'd love to bring on JC and whoever else, Shonda.

 

Jennifer: 53:38

Yeah. Yeah, that would be great. I mean, I definitely want to keep the conversation going. I think this is like an ongoing thing that we should definitely continue because the more we share our stories, the more people will see themselves in us and know what is possible. So, it’s also great.

 

Kelli: 53:55

What are you working on, Jennifer?

 

Jennifer: 53:57

Oh, yeah. So, what is the latest? So, I'm working on the Spanish version of I am unique. So, we should or you have that long.

 

Brette: 54:07

Are you translating this or you have a translator?

 

Jennifer: 54:09

Yes. It's in French right now. But we're translating it in Spanish. It's going to be out for the holidays, in time for the holidays. And if you want to learn more about, I’m unique, and the things that we have going on. It's over at I’m unique book and then Jennifer De Vassal here, on the space.

 

Brette: 54:29

That is phenomenal.   

 

Kelli: 53:31

That it is.

 

Jennifer: 54:32

Thank you. All right. Well, you have a good Friday night. Hope you guys do something fun will be yours.

 

Brette: 54:38

Yeah. Happy Friday. You know, Women's Entrepreneurship Day, Friday. I hope you guys drink some wine tonight and you know, celebrate and get a little festive.

 

Kelli: 54:51

 I got my tea.

 

Jennifer: 54:32

And I have liquor right here, so I'll be drinking that. Alright take care.

 

Brette: 55:01

Alright bye guys.

 

Jennifer: 55:02

Bye. Thanks for watching guys.

 

Brette: 55:05

Thank you all, bye.

Interview with Naibe Reynoso and Jennifer Vassel

Last week, we sat down with Naibe Reynoso of Con Todo Press, a Latina founded publishing company whose mission is to amplify voices of the Latinx community and other underrepresented communities. Jennifer chats with Naibe about “I Am Unique!”, tips for writers to become more comfortable putting their work out there, and upcoming projects coming down the pipeline. Tune in!

Speaker: Jennifer Vassel  00:36

Hi Naibe

 

Speaker: Naibe Reynoso 01:00

Hi. How are you?

 

Speaker: Jennifer Vassel  01:02

Good. How are you?

 

Speaker: Naibe Reynoso  01:03

I'm good. That's happened to me before. I don't know why that happens. Has that ever happened to you or you try to bring someone in and it says they have to upgrade their app?

 

Speaker: Jennifer Vassel  01:14

I have not had that happen. That's pretty weird. But glad we're here together now.

 

Speaker: Naibe Reynoso  01:20

Glad we're here. So thank you so much for joining and for agreeing to do this. So, first of all, Jennifer, tell us about I Am Unique Brands and what kind of books you publish?

 

Speaker: Jennifer Vassel  01:33

Yeah, so I Am Unique is a children's book and self-love brand, aimed to inspire kids and adults to overcome their insecurities and share their gifts with the world. And I wrote the book and the stories as a result of me being insecure about having my own birthmark. Something that I was really insecure about for about 10 years, I would say. And it's a birthmark that covers a quarter of my back and I was really insecure about it growing up. I wouldn't wear certain tops or dresses that exposed it but from my high school prom, I had the makeup artist even conceal my mark with foundation because I wanted to look absolutely beautiful that night. And so fast forward to today, I realized that no one should feel so insecure that they cover a piece of who they are. And the mission with I Am Unique is to whatever your insecurity is, it could be a birthmark like mine, a childhood scar, maybe something we can physically see. But the message is to overcome it and share your gifts with the world.

 

Speaker: Naibe Reynoso  02:32

Right, definitely. And I could totally relate to that because my daughter has a birthmark on her arm that she got when she was little because hot tea or hot coffee landed on her when she was learning how to walk. And it’s kind of always been a topic that I've addressed with her about her birthmark or actually not her birthmark, her burn scar because it is something that kids asked her about or have asked her about right and it can create all of these insecurities. So, I'm really glad that you created this book because I think our different marks whether it's a birthmark or a scar, make us unique and that's exactly what your whole brand is all about. I also like that you created a parent's guide and a Teacher's Guide to accompany your book. So tell us about what's in the parent’s guide and how parents can use it?

 

Speaker: Jennifer Vassel  03:31

Yeah, so the parent guide is like a supplemental book or guide to accompany the main story. And it has discussion questions and activities that parents can do with their kids before, during and after reading. Now, I Am Unique, the main themes are about goal setting and perseverance. And so, there are activities that kids could do with their parents to really drive the message and the themes of the book home.

 

Speaker: Naibe Reynoso  03:57

Right! And then you also did a Teacher's Guide, so teachers can also use it. Can you talk about the Teacher's Guide?

 

Speaker: Jennifer Vassel  04:03

Absolutely! So, the Teacher's Guide is similar to the parent guide in that it has discussion questions but it's more geared towards educators so that they can successfully integrate the book into their curriculum and so it's aligned to Common Core. It has discussion questions as well and also activities. So, it'll really help with the themes, carrying the themes throughout the book and also having an additional reinforcement of I Am Unique celebrating differences, how to accomplish your goals, how to set a goal and accomplish it. So, teachers and educators alike are able to have something that will supplement the materials and such a really important theme especially during these times and beyond.

 

Speaker: Naibe Reynoso  04:48

Right! So, I also heard that you're going to expand the book to a different audience. You're translating it into Spanish. So, talk to us about why that decision?

 

Speaker: Jennifer Vassel  04:57

Yeah, it was really important for me to expand in that way because self-love is a universal message, right? It's not unique to one particular individual. And I Am Unique in building a global brand, we want to reach as many people as possible. And the book is already translated in French through requests. And similarly, with Spanish, we've gotten so many requests from our customers asking “hey, is this available in Spanish?” And so, shout out to Mari who we've partnered with to get the book translated. If anyone is interested and being the first to know when the book launches, they can text IAUSPANISH to 33777 and they will be added to our mailing list. So, they will be the first to know when it launches.

 

Speaker: Naibe Reynoso  05:49

Perfect! I like that you kind of ran with this whole brand and you're creating workshops, you're coaching. You also have like this workshop about building self-confidence while pursuing your writing career. Before you answer that question, I'm curious, what was your like nine to five or your job before creating all of this?

 

Speaker: Jennifer Vassel  06:08

So, I am still a human resource professional. I'm still in the nine to five world, so I do juggle both of the worlds my entrepreneurial endeavors and then being an HR professional. So yeah, I'm still doing that to this day. The goal is to build this brand and to build multiple streams of revenue and to reach as many people as possible with this message,

 

Speaker: Naibe Reynoso  06:31

Right! And you've had so much success, both you and I were at ALT Summit last year, speaking about publishing or different aspects of publishing. And for those of you that may not be familiar with ALT Summit, it's one of the most important female led conferences in the country. So that's really cool that we were both there. Hopefully, we'll be back and let you know, when COVID is completely gone and it'll go back to in person. So, I'd really love to see you there again and meet you in person. So now talk to us about how to build self-confidence while pursuing your writing career. Maybe give us some tips.

 

Speaker: Jennifer Vassel  07:10

Yeah, so three tips that I have is really to start sharing your story. The number one question that I get is definitely a frequently asked question is Jennifer, what inspired you to write this story? People are motivated by your why and so don't be afraid when you're pursuing your writing career to share your why. People fall in love with the why more than the what. So, share your story, share the why, share what inspired you because by you sharing your story and sharing the inspiration behind your brand in your book, it helps give others permission to do the same and to be brave enough to put themselves out there. The second tip that I would have is to write your big scary goals down. Write them down and put them in a place that's visible. For example, it could be something on your phone that you have as a daily reminder, you can post it in the bathroom. Someplace that you frequent so it's constantly in the forefront of your mind. And I'm such a huge proponent of writing vision statements. So, writing statements that I'm speaking my life into existence. Like I write statements that as if the thing has already happened. So, for example, at the top of the year, I wrote out exactly how I see my 2021 going and then at the end of the year, I will read it and see what has transpired. So, I think that's really important to do while you're pursuing your goals.

And then the last thing is to don't give up right. This is, it's hard. This is definitely not a walk in the park. This is something that you have to build courage and to put yourself out there and it doesn't happen overnight. You have to keep building that momentum and that confidence. And as you are in pursuit of your goals, the more you feel confident about your work and it really boils down to your mindset. If you don't have the right mindset going into publishing and writing and putting yourself out there. If you don't go into the right mindset you've already lost.

I talked about that at a workshop last week where I was talking to current and aspiring authors who are on the fence about self-promotion, putting their work out there, putting themselves out there. And so anybody who makes the investment today, they can save $20 on the two hour workshop. So, if anyone is interested in learning about marketing strategies, mindset, how to put themselves out there and be comfortable with it, you can go ahead and go to bit.ly/authormarketingworkshopdeal. Again its bit.ly/authormarketingworkshopdeal and you'll save $20 on the workshop replay as well as be interactive PDF workbook.

 

Speaker: Naibe Reynoso  09:58

And could they also find that link on your Instagram?

 

Speaker: Jennifer Vassel  10:02

Yes, if you go straight to my bio, click the link in my bio from Jennifer De Vassel, it'll be the first option there. So, feel free to peruse that. It definitely has gotten positive reviews and it helps people to build that strategy and build that confidence and putting their work out there while they're on the writing journey.

 

Speaker: Naibe Reynoso  10:22

Right. And one thing when I was reading your website that I loved was one of the things that kind of inspired you to jumpstart this passion and this vision was something that a pastor I believe, right? Can you repeat that because I think that was incredible. That was amazing.

 

Speaker: Jennifer Vassel  10:43

Yeah, so that quote was really the jumpstart to my writing and publishing career. So New Year's Eve 2012, I didn't go out that year. I just stayed at home and streamed my church service and Bishop Dale Bronner said, “don't die with your gifts still on the inside of you. Impart to others what was interested to you.”

Honestly, that lit a fire underneath me. That quote alone changed the trajectory of my life and career and ever since then I started beating the pavement at the top of the year in 2013. I started compiling poems and short stories that I had written from age 6 to 26 and later published my first poetry book called “My Channeled Energy”. And it became Amazon number one bestseller in two categories. So, for anybody out there who's on the fence about putting themselves out there or sharing their work, I would say really listen to that inner voice and whatever you were called to do. My gift is writing and sharing it in that way. But whatever your gift is, just promise yourself that you won't leave this earth without sharing that gift with the world.

 

Speaker: Naibe Reynoso  11:57

That's right because it is a gift and sometimes, you know, let's look at it the other way. Like we're being selfish if we don't share that gift because you're right on so many things happen to us, while we're doing life that we become sometimes timid or self-conscious, our self-esteem is beaten down just by life and we feel like who am I to do this or whatever but let's not be selfish. Let us share those gifts that, you know, the greater being, the greater universe, God, whatever you believe in, gave us because I truly believe that I think all of us like, if you look at nature, every single animal has a different gift and talent and that gift and talent is what keeps mother nature going, right. They all have something beautiful to contribute and I think that that's the same way with human beings. We all have something beautiful to contribute different gift, and we just have to put it out there for the universe to enjoy and to see and to grow from.

 

Speaker: Jennifer Vassel  13:03

I was gonna say just to add to that by you sharing your gift, it also gives other people permission to do that too because they see you with the courage to put yourself out there and that's where I believe that representation matters. Like if you don't see yourself doing the thing, you won't know what's possible for your own life.

 

Speaker: Naibe Reynoso  13:24

Yeah, I agree with you. 100%. So, if people want to buy your books, if teachers want to buy the teacher’s guide, parents want to buy the parent’s guide or any of your products, where can they find them?

 

Speaker: Jennifer Vassel  13:38

Yes, they can go to www.iamuniquebook.com and the books are all available there. You can also go to Amazon. All the books are available on Amazon. Children's books are on www.iamuniquebook.com  though.

 

Speaker: Naibe Reynoso  13:52

Perfect! And then you also have a poetry book, correct?

 

Speaker: Jennifer Vassel  13:5                                                                                                                                              . Yes! And that's available on Amazon, My Channeled Energy,

 

Speaker: Naibe Reynoso  14:00

My channeled Energy, love it. Well, Jennifer, unless there's anything else you want to add, I really want to thank you for this quick live shot that we're inaudible (14:09)

 

Speaker: Jennifer Vassel  14:10

Thank you so much Naibe. Someone asked a question. Let me see. (I'm a Spanish teacher. I help students to understand and write in Spanish. I'm also an artist and I would love to illustrate children's books eventually. I would love to write stories and will help more teachers in Spanish Immersion.) Man, that's great. I mean right now I'm learning Spanish because it's a beautiful language first off and being in Southern California, it's definitely a need, you know and an added skill. But that's great that this person is wanting to illustrate and if you guys have any questions feel free to put it in the box.

 

Speaker: Naibe Reynoso  14:52

Yeah, and speaking of Spanish, all my books are bilingual because I know the need. My son was in Spanish Immersion when he was younger and I see that more Spanish Immersion classes and schools are popping up. Why not? To me the more languages that we embrace and learn it's better because it's kind of like learning a different instrument. It taps different parts of the brain and it, you know, creates even a bigger imagination and a bigger understanding of other cultures. So, I am actually wanting to translate my “How to fold a Taco” book into French and some other languages as well. So, I totally embrace and understand the importance of you know, sharing our books with other cultures and other languages.

 

Speaker: Jennifer Vassel  15:43

Absolutely.

 

Speaker: Naibe Reynoso  15:52

Okay. Anybody else or?

 

Speaker: Jennifer Vassel  15:54

See if there's any other questions? (Can you coach me to start my project?) You can send me an email. My contact information is in the link in my bio. So as far as I do offer different services. So, go ahead and check out the link in my bio.

 

Speaker: Naibe Reynoso  16:27

Okay, unless there's anything else, you know, I think we can say goodbye because I know that you have a busy schedule.

 

Speaker: Jennifer Vassel  16:37

Yeah. Thank you so much for your time. This was really great. Thanks for the opportunity.

 

Speaker: Naibe Reynoso 16:42

No thank you, Jennifer. And I hope we continue to connect and the author community is so supportive and amazing.  And, you know, hopefully we'll stay in touch and connect and have another live at some point with our new projects.

Speaker: Jennifer Vassel  16:58

Yes, that will be great.

Okay, thanks, everyone. You too, bye

 

Kidlit Distancing Social Interview with Laura Backes and Jennifer Vassel

Last week, Jennifer sat down with Laura Backes, founder of Write for Kids and Children’s Book Insider for a discussion on overcoming self-doubt and finding the courage to put our work out into the world.

Speaker: Laura  06:19

Okay, I am now going to hop right in to introduce our wonderful guests tonight. Jennifer vessel is the author and founder of I am Unique, a children's book series and self-love brand aimed to inspire kids and adults to rise above their insecurities and share their unique gifts with the world. Her interest in entrepreneurship peaked when she heard a life changing sermon on New Year's Eve in 2012. So I'm going to ask her to tell us about that. In 2014, she published her debut book titled My Channeled Energy, which is a collection of poems and short stories written from the age of six to twenty-six. And that became an Amazon number one bestseller in two categories, in two different categories. So her main focus now is building her I am Unique Brand, which we will talk about. And she's been featured in all kinds of national online publications such as Forbes, Black Enterprise Thrive, Essence, Good Daily. So clearly, what she has created here has really touched a nerve and has influenced people all over the world. So what she's most proud of though, is being able to inspire others to tap into their natural gifts and live life with purpose and intention. That's what we're going to be talking about tonight. So Jennifer, welcome. Please join me on screen here.

 

Speaker: Laura  07:52

Hi. All right. Well, thank you so much for being here tonight with us.

 

Speaker: Jennifer Vassel  07:59

Thank you for having me.

 

Speaker: Laura  08:01

And this is such a great topic. I'm really excited to talk about this because we all could use inspiration, motivation, advice into tapping into our natural gifts and living a life with purpose and intention. And I think especially as we're starting a new year, there's a lot of sort of new things happening now And I think this is a great time to talk about this. So let's start out, can you tell us a little bit about your own journey to becoming a published author?

  

Speaker: Jennifer Vassel  08:33

Yes, so my journey has definitely been very checkered. I have such a checkered path. I've always exhibited that natural gift of writing or being a creative. I wrote my first poem as six, my first short story at eight, and was published by nine. But growing up I didn't see anyone who looks like me who was writing books or creating something that they could make a living off of,  like writing as a living. A lot of my family are healthcare professionals and so I just didn't see people who looked like me in that close proximity doing the thing that I was naturally good at. So because of that, I ended up shifting careers and I ended up getting a bachelor's and a master's degree in business administration. But all that changed New Year's Eve 2012. New Year's Eve 2012 was the moment that, it was my aha moment that changed the trajectory of my life and career. Because I live streamed a sermon from Bishop Dale Bronner and he said, don't die with your gifts on the inside of you, impart to others what was entrusted to you. And that for me, was like my aha moment, I could not let another day go past without doing what I believe that I was created or placed on this earth to do. So at the top of 2013, I compiled poems and short stories that I've written from age six to twenty-six, and I ended up publishing my first poetry book called My Channeled Energy in 2014. And then in 2015, I thought, oh maybe I should write my story in the eyes of a child, to share how I overcame my own insecurity of having a birthmark. And I started that in 2015 and it was published in 2016. And I've been working on the I Am Unique Brand ever since and building it to be, positioning the character to be the face of self-love.

 

Speaker: Laura  10:29

That's wonderful. Now, your first book, My Channeled Energy, your work of poetry and short stories, I have read. It's quite moving and profound, I think. And it's very personal and includes, you know, work you wrote from elementary school through college, so those formative years and even after college, but from, you know, sort of late elementary school through adolescence, young adulthood; they’re very raw, vulnerable emotions that we experienced during that time, and you laid a lot of that out on the page. And that's a very brave choice for your very first book. So how did you get the courage to put yourself out there like that as a new author?

 

Speaker: Jennifer Vassel  11:16

Right, going back to that quote that Bishop Dale Bronner said, I really felt like I was playing small prayer. And the fear of playing small and staying the same was more painful than me actually cancelling out the naysayers and tapping into what I believe I was placed on this earth to do. The feeling of putting something out there that I mean, I'm naturally a private person, and I really don't share outside of, back then I was only sharing my poetry at open mic nights, here and there occasionally, and maybe my close friends and family members, but for me, I hit a point where I wanted to do more and be more and I felt like I had to put that fear aside. That fear of the critics, the naysayers, like I felt like I had to be more and become more and have that courage. And so that's what I did, I did it scared, I didn't let the fear cripple me and honestly Laura like when I got the proofs in the mail, that was such a, I was overcome with so much emotion, because it’s something that I have kept within for so long. And for it to materialize in my hands, like I had it in my hands, that piece of work, I couldn't care less now, if someone had something negative to say about it. As far as I'm concerned, it wasn't meant for them. You're not serving everybody, like not everyone is going to take to poetry. So it was more of like that, it was more of a test for me to see, will I act on what was placed on my heart to do.

 

Speaker: Laura  12:57

Well, and that's a really great point about, it's not for everyone. And I think you could say that about any book ever written. And I think a lot of writers, especially when they're just starting out, and they're putting their first work out there, they want to please everyone with it. And they get a negative review or even someone from their critique group who says I don't quite get this, which might be a valid criticism, but it also could just be they're not the audience. And I think it's so important for writers to embrace that idea because the people who need your book will get it and the people who don't need it might not, but that's okay. Just becoming comfortable with that, I think is very important. Do you feel that that kind of, once you embrace that, did it feel empowering?

 

Speaker: Jennifer Vassel  13:50

Oh, yeah, it definitely felt empowering. Like, there's this special on Netflix, I don't know if it's still up there. But Brene Brown has a special up there called The Call to Courage and she was talking about how when you're in the arena, when you're doing the work, there are always going to be naysayers. There's always going to be someone who buys cheap seats, cheap tickets to sit in the front and boo at you, critique you, but guess what, those people are not brave enough to go in the arena to play bigger and that's why they're on the sidelines. They're just watching and they're probably hating themselves because you're not limiting yourself to or you're not letting fear determine your destiny. And so, yes, it was a very empowering to understand that and embrace that. That yes, I can do it scared, but I shouldn't let fear cripple me.

 

Speaker: Laura  14:43

That's so true. Very often the naysayers don't have the courage to put themselves out there and they just criticize others who do and so you have to remember that no. So I mean, some criticism, constructive criticism is valid, but there's a difference between people who just want to cut you down and people who actually want to build you up, but with the constructive feedback.

 

Speaker: Jennifer Vassel  15:06

Right. And I'm all for constructive feedback. Sure, but if we're talking like haters and things like that, and whether or not I would let them deter me from doing the thing like writing or doing, I wouldn't like those kind of folks deter me from the overall goal. But yeah, absolutely.

 

Speaker: Laura  15:25

Sure, sure. Well, and that kind of leads us into your book, I Am Unique. There's a lot of similar themes in that book of having the confidence to put yourself out there, not worrying about what other people think. Can you tell us a little bit about this book and kind of how this came about?

 

Speaker: Jennifer Vassel  15:44

Yes. So I Am Unique stemmed from my childhood insecurity of having a birthmark. It covers a quarter of my back, it's a different tone than the rest of my complexion, so it stands out. And I was so insecure about it growing up, I wouldn't wear certain tops or dresses that exposed them. And I remember from my high school prom, I had the makeup artists cover up my birthmark with foundation because I wanted to look absolutely beautiful that night. But fast forward to today, I realized that no one should feel so insecure that they cover up a piece of who they are. And so I wrote, I Am Unique, because I wanted to, now that I've overcome my insecurity, of course, I wanted to showcase a little girl named Erin, who has a birthmark on her face and a passion for acting. And the story goes, just a brief synopsis of the story. She has a passion for acting, and she wants to try for the leading role in her school play. But when her best friend tries to discourage her, she has to figure out if she's going to let that get in the way of her dream.

And the message of I'm unique, that message lives within all of us whether it's a birthmark like Erin's or mine, a childhood scar, or maybe something that we can't physically see. But the overarching message is to, whatever that insecurity is, to overcome it and share your gifts with the world.

 

Speaker: Laura  17:02

That's great. Do you have some tips for writing a book like this, that you have a very specific message that you want to convey through the story. But you still have to create a story that stands on his own as an interesting story, so it doesn't sound preachy to the reader. How do you go about sort of crafting something like that? Did you start with the message or the theme and then brainstorm a story around that? Or did you come up with the character first? How did that happen?

 

Speaker: Jennifer Vassel  17:37

I was inspired by my childhood experiences that kept me back. And now that I'm an adult, and I can look back and have that awareness, I'm talking to the little girl in me. And so that would be my advice to a children's book authors or aspiring writers. To look at your childhood, there might be a slew of lessons that you could pull from and use that as inspiration and when you think about the characters in the story, pull from those as well. I didn't, Erin isn't exactly me, but the themes of what I went through are similar. So I would say, the best advice I would say is to pull from your childhood experiences or even if  you're not doing a children's book, pull from your past and write that into the story.

 

Speaker: Laura  18:27

Because that gives it that authentic emotion that you need in the book.

 

Speaker: Jennifer Vassel  18:33

And I think like coming with the up with the theme, I knew I wanted to talk about the birthmark because that was something that was insecurity that I held on for 10 years. So that's a long time to remain hidden. And  the birthmark is supposed to be taken, you could take it figuratively or literally, but figuratively, like whatever your birthmark is. So I wanted to speak to not only people who are birthmarks, I don't want them to get hung up on that, but whatever that thing that you think is a flaw, and you're covering it up because I covered it up for a long time. And I was not playing at my fullest potential.

So I think coming up with that theme, it kind of fell into place because I was thinking about the lessons learned now that I'm over it, and I'm a lot older.

 

Speaker: Laura  19:23

Great. So you chose to self-publish both these books, and especially your I Am Unique that has such a universal theme. It's the kind of thing that traditional publishers are always looking for. So was this a decision from the beginning that you decided to do, to self-publish? Or do you submit first and change your mind?

 

Speaker: Jennifer Vassel  19:48

I've never submitted a manuscript before. Both of the books that I've published, I went in with the intention of self-publishing. And the reason for that is because one of my values is building a legacy. And leaving something behind that people, when I take my last breath, my family can still see it and still access what I built while I was living. And also, it was important to me as ownership, I created my own publishing house so that I can house my creative works. And because you mentioned before, like how personal my Channeled energy is, well, both books are very personal. And I have it's so I was so vulnerable in both pieces that I wanted to have absolute creative control. I did not want anyone, with all due respect, but I didn't want anyone like coming in to tell me Oh, maybe you could tweak this or you can, you know, maybe change that. My vision was so strong for both books that I wanted it exactly how it was playing out in my mind. I wanted it materialized with the nobody's saying yea or nay. So that was very intentional. That's not to say that I would never traditionally publish because, in fact, I can totally see myself writing a memoir and having that traditionally published. But for this, I wanted to create a publishing house where I can house everything that I'm working on, and then to build that generational legacy and have something to pass down to the people who come after me.

 

Speaker: Laura  21:18

Okay, great, great. Are there some lessons you learned during this process that you wish you'd known going in?

 

Speaker: Jennifer Vassel  21:28

Yes. I'm thinking back to when I first published My Channel Energy. So for me, that was something that was a goal, I always wanted to be published. I didn't know how until that aha moment came about. And in my mind was that, you know, the easiest part is to get the book out. No, no, no, not that I thought that all I had to do was write the book and the customers would come. That's what I was thinking. I was like, Oh, well, the book is out, alright, where are the customers. So the first mistake that I made, I didn't target my audience, I didn't have an audience, I didn't build an audience. I didn't build a community beforehand, before launching, all in my mind was just writing the book and putting it out. So that was the first mistake, not finding my audience. I only went to two events that year, it came out. So it came out in 2014, I went to two events which really weren't where my audience was. So it's a poetry book and it has short stories in there, I should have been looking for spaces where people appreciate poetry. The two events that I went to, were more, were really not my target. And as a result of that, I only made two sales at one of the events. So I could have done my homework. I didn't know what I didn't know, of course, so that was my trial run. With I Am Unique, I was way more intentional and way more strategic. So I would say someone starting out, make sure you identify who your ideal reader is. And then also build that community, build your mailing list before you launch the book.

 

Speaker: Laura  23:02

Great. Yeah, that's  very good advice. And something that a lot of writers don't do. They think I stick it up on Amazon and people will find it but they don't.

 

Speaker: Jennifer Vassel  23:17

It gets buried

 

Speaker: Laura  23:18

Yes, it totally gets buried. Yeah. So how can authors get the courage to put themselves out there to tell the stories of their hearts and to share their gifts with the world as you have done?

 

Speaker: Jennifer Vassel  23:31

Yes, I have some slides for that, like three tips for how you can build your self-confidence while you're on your writing journey.

 

Speaker: Laura  23:39

Let me share my screen here, and we will, okay.

 

Speaker: Jennifer Vassel  23:46

And so I created a visual so you all could see. But I feel like this is the best way, or one of the best ways to build your self-confidence because it's really not easy. It's not an easy thing to be vulnerable and to put yourself out there. So on the next slide, I'll talk about the first tip that I have. And that's to tell your story. The most common thing people ask me is what inspired you to write your books? Like they want to be on your journey, when you tell your story, you're bringing your followers along with you, they're able to see what inspired you, how you were able to do what you do, and that inspires them to set out on their own journey and it gives them an opportunity for them to dream bigger. So always be open to telling your story and sharing your story because people want to have access to your journey and learn more about you as you go. And the second thing is to share your big scary goal. And it's daunting, right? It's daunting to share your goal, you can share your goal with your friend or a confidant or you can do it publicly. But the reason why I have this here is because when you share your goal publicly, it is releasing that energy out into the world, that you have something that you want to do, and you want to share it. Depending on your writing journey, you may want to become a New York Times bestseller, you may want to, whatever your goal is, if you're sharing it, you don't know who's out there who will be able to get you closer to that dream. And I have this image here. So this is something that I do to help me with my big scary goals. So one of my goals is to become a keynote speaker for Oprah Winfrey's Leadership Academy for girls in South Africa.

 

I want to do a keynote there and I photoshopped The I Am Unique book into the hands of each and every girl, including Oprah's hands, because I feel so strongly about speaking to these girls, that message of self-love and not being afraid to be exactly who you are and be authentic in your and hone in on your power. And that is a message that I want to share with those girls. And I posted it on Instagram, it was scary, it was nerve wracking, but I posted it because I wanted to have it out there to hold me accountable to this goal. And to keep me working on that goal and keep on taking the steps toward it. And naturally, people didn't read the caption. So they thought that it already happened, and so they're like, oh, congratulations, oh, this and that they're so excited, but that's the kind of energy I wanted. Like it's no, I'm holding myself accountable, I've told a lot of people that this is what I want to do and who knows what will happen after this. But if I keep pursuing it and keep taking the steps toward this goal, who knows what will happen. And so I share this with you, because this could be something that you do, whatever that big goal is. You can create a graphic and post it in one of your common areas, maybe above your desk or in the kitchen, wherever or bathroom, post it so that it’s a constant reminder of what you set out to do. You can also have it on your phone, save it on your phone, so that it’s the first thing you see on your home screen. So yes, share your big scary goal and as you share, it's building confidence, it’s building that muscle.

 

Speaker: Laura  27:17

Well, and also it gives you momentum, like you said, if you tell people that this is a goal, you don't necessarily have to put it on social media, if you don't feel comfortable with that. But tell your friends, tell your family, tell the people in your critique group, and then it's out there. And then you have to do something about it, because you told them you want to do this, you can't just let it go. And so it forces you to start taking those steps moving forward because you've told people about it. I really like that.

 

Speaker: Jennifer Vassel  27:49

It's that accountability. And the last one is to keep going. You never know how far you'll come if you quit. That's the worst thing that you could do. Right. And I love this illustration because it depicts that, look at the man at the bottom. If he had had to wait one more time, he would have gotten those diamonds, those gems, but he quit, he turned around. And then if he had, if he was like the gentleman up top, you know. If he kept that same energy and kept packing away at that goal and kept going, going, even when the going goes tough, he could, you know, if he continues the same energy, he's going to ultimately achieve his goal. So the third thing about building that self-confidence, it's really not something, it's not a muscle that you can build overnight like with anything. You can't get up one morning and be like, Oh, I'm  so competent. This is an exercise that you have to do every single day to build that momentum using that word that you used earlier, but to build that momentum, because knowing that helps you to build that confidence. And I think the last slide if you if you use all three of these steps, and you do it consistently, that will help build character and the confidence that you need to continue sharing your work and your art.

 

Speaker: Laura  29:07

Great. great. And these are not complicated ideas here. They're actually pretty simple ideas, but it's  doing them consistently. Like you said, that is so important. Terrific. Well thank you for that very much. So do you feel that practicing this self-love and doing these things to help overcome your insecurities, helps an author not only write their best work, but also be more effective in marketing it to the world. Because the writing is just half the job, you got to get with your readers. So has that helped you? I mean you've been in some pretty high profile places with your book like Forbes magazine and you've been on television interviewed and all kinds of you know, great places. So clearly this has helped you

 

Speaker: Jennifer Vassel  30:06

Yes, I absolutely believe self-love and mindset is a big thing. If you don't have the right mindset, you're not going to get the results that you deserve. You know, especially when it comes to marketing. And I think the number one thing for authors is to figure out how to get your book, or books into the hands of your ideal readers consistently, so that you can make sales. But how can you do that if your ideal readers don't know you exist? So you can do that through effective storytelling, always sharing your story. And through effective marketing, those things won't happen, you won't be able to sell or market or share your stories, if your mindset is, oh, I'm an introvert, I don't like marketing, I hate marketing, when you're putting that negative energy out there, of course, it's not going to work for you. I always get and I can speak directly to this because I'm an introvert myself. This is difficult to share, to always be on a hunt like 100%, and sharing a lot of yourself, a lot of your personal work for critique or praise, whatever it is. But it's a muscle, it's something that will stretch you. And if you go in positively knowing that this is, if you take yourself out of the center and realize that you're doing this for the reader and for your mission. And imagine if you never share a bit of yourself, you're robbing other people from getting to know who you are and getting to know your work. Because what you're doing is supposed to be impacting the readers, right? And so we can't get hung up on what we don't like doing or we don't like video, or we're uncomfortable. Marketing is an opportunity for you to stretch and rise to the occasion.

 

Speaker: Laura  31:55

Mm hmm. Yeah, that's so true. And for those of you who want to hear more about that part of it, Jennifer is really a master marketer. And she's going to be doing a webinar for us on March 18. Just about marketing, and she's going to reveal a lot of her tremendous secrets. And we are tentatively calling it the non-marketers guide to author marketing. So she is going to address all of your fears and your insecurities about marketing, and help you get over that. So we'll be talking more about that. We'll let you know about that as we get closer, but I just wanted to alert you to that so you can keep an eye out for that announcement. So if you guys all have questions for Jennifer, please put them in the Q&A. She can talk about self-publishing, she could talk about marketing, she could talk about mindset, which is so important. Talking more about mindset here, are there certain words that we tend to use when we talk to ourselves as creative people that maybe we shouldn't be using that are you know, cutting off our ability to rise above our insecurities or to love ourselves? Things like, oh, you're an imposter, you know, you can't do this. People are all going to find out that you're an imposter, you’re a failure, anything like that. Did you have certain self-talk that you had to get rid of when you were going through this journey?

 

Speaker: Jennifer Vassel  33:36

Yes, like I'm not good at video, or I don't like public speaking. So it's saying not or I'm not good at this, like that was limiting for me. That was something that I had to get over, because I realized that if I'm going to make anything move, I need to speak, I need to share my story. Or another one, I don't like listening to my voice, I don't know who does but that was one thing I had to get over too, because I don't really like hearing my voice on podcast or seeing myself on camera, it makes me uncomfortable sometimes, or it made me uncomfortable. And so what I had to do was not have those thoughts and not let those thoughts keep me from the ultimate goal. So say not or saying like putting yourself down or saying oh, well, comparing and saying such and such does this way better. Well, such an such might have been doing this five more years than you. So looking at your own track record and seeing how far you've come. That's something that I do to see. I wasn't like this in 2014, I've grown significantly. So just appreciating the journey along the way.

 

Speaker: Laura  34:43

Absolutely. That is so important. And you know, I mentioned the link earlier for all the award winners from the American Library Association. It's wonderful to see those books. It's also very intimidating, especially if you are a new author and you think I can never get there. Well, the people who have won these awards, like you said, a lot of them have been writing for 20, 25, 30 years. I mean, at one point, they were also brand new and knew nothing. And so remembering that and I think it's useful sometimes if there's authors you admire, to go to their websites and read their bios, and authors, especially children's book authors are really generous about sharing. How many rejection letters they got, how long it took them to get their first publication, how many manuscripts they wrote, that are still sitting in their drawer, and you read that and then you go, Okay, I can do this too, it helps it actually helps boost your confidence. So check out the bios of your favorite authors. Okay, so a couple questions here. So mg, I don't know who mg is, but wants to know about publishing e-books on different platforms. Kindle versus Apple, KDP, book baby Ingram. When you created e-books, for your books, what sort of platforms did you choose to use?

 

Speaker: Jennifer Vassel  36:18

So I use Kindle Direct Publishing, that's Amazon's publishing platform. So there, I've been happy with their publishing solution. It's a print on demand model. So I don't really have to get involved in the fulfillment, unless people buy directly from my site, which is great, too. So I've used that. I also use iBooks. And so that iBooks is Apple's e-book component. But I've used those two and been happy with the experience.

 

Speaker: Laura  36:51

Oh, sorry, I didn't mean to interrupt you, continue.

 

Speaker: Jennifer Vassel  36:54

Oh, yeah, that might be a delay on my part. But I was also going to suggest to, if you do sell e-books on your personal website, one thing that I've done is create it into a PDF and just sell it directly to my customer. So that's another alternative to cut out the middleman because Apple and Amazon do take a cut of your royalties.

 

Speaker: Laura  37:16

That's an excellent point, create a PDF. And then I imagine, that's often easier if teachers want to use it in their classroom. And they're like, projecting from their computer onto a screen or a television in the classroom, a PDF is something they can easily use. And they don't have to worry about having, you know, a Kindle reader or anything like that. So that's a great point.

Alice is saying, can you talk a bit more about how long it has taken you to get where you are now, how long did it take to write and publish and set up your web presence? So you know, you work a lot on marketing, I know. But from start, you know, you said 2014 is when you published your first book?

 

Speaker: Jennifer Vassel  38:06

Yes. And so this, how long that took, well, I started in 2013, I compiled everything that I had written. So I spent the year or so learning how to self-publish, because I've never self-published before. So 2013, so call it a year, compiling all the work, figuring out how to get this up and running. And then I published it in 2014 and then with I Am Unique, it took me about a couple weeks to write the book to self-publish it. And then I would say from start to finish, because picture books are a little bit different than writing other types of books because you have to engage an Illustrator, and you have to get on their project timelines, and there might be delays and then there's also a back and forth. Sometimes you are looking for a specific look and they might not have delivered it the way that you needed it. So you have to give that that timeline there. I think from start to finish, from the start of me writing the book to it being in my hand maybe took six months. What was the other part of the question? Was it the timeline of publishing or-

 

Speaker: Laura  39:21

Sort of setting up your web presence and you know, all that now, did you have a lot of that before your first book came out? Or did you learn as you went along there?

 

Speaker: Jennifer Vassel  39:32

I did not have a web presence in 2014, I did not have a website, a mailing list. I did so many things wrong and the only reason why I got on social media outside of Facebook was because I was like okay, well maybe I need to like have Instagram or something to push My Channel Energy but I really was not online. And so for me as I started learning more, and becoming more comfortable with being online, I did bits and pieces. Like so I started building the website and I learned how to do that. And I learned who I could go to, to build the site that I was connected to, or the site that I that would speak to my messaging. So I think it's hard to say as far as like how long all of this, it didn't take, like, I didn't start from like, 20, I can't say I started from like 2014 and 2016. I did it in spurts, as I had income coming in, and I still had my nine to five. So as the money was coming in, then I worked on something else, then, you know, then I got another sum of money coming in, then I started working on building my mailing list. So I don't really, I don't have like a timeline per se. And I think that it really depends on the person. Sure, sure.

 

Speaker: Laura  40:54

So there's another question here about with self-publishing, did you receive many different contracts with different costs? I'm guessing Cal's asking for printing the physical books? Did you choose print on demand? Or did you actually get a quantity of books printed at once?

 

 

Speaker: Jennifer Vassel  41:12

No, I did print on demand, Amazon course or otherwise known as Kindle Direct Publishing has a print on demand model. So that's what I wanted to have. I wanted the freedom to have someone else be responsible for the fulfillment. And I have not, the only time that I would order a bulk of books is if I was doing an event before lockdown. So I would order a large sum of them and then sell it at that vendor event.

 

Speaker: Laura  41:42

And that's really been a boon for Self-publishers is that print on demand. And I think that takes a lot of the pressure off you, you don't have to put 3000 books in your garage, after you know, come up with a big chunk of money up front, print 3000 copies of your book or whatever, store them in your garage, and then figure out how to sell them so you can pay yourself back. You can kind of grow bit by bit as a self-publisher these days, because you don't have to lay out a lot of money upfront for the big inventory. You still have to pay your illustrator and do some other things, but it does take a lot of the pressure off financially, I think to be able to do print on demand. Makes it a lot easier.

 

Speaker: Laura  42:28

So Chrissy says, first of all, that marketing seminar sounds awesome, it will be extremely awesome. Until then, what are a few steps you recommend pre-published authors should do to establish their presence out there in the world? Can you think of one or two things that are sort of really good for, before authors get published that they can start creating their name out there?

 

Speaker: Jennifer Vassel  42:56

I would say start with, one of the things that I'll likely be sharing is about video marketing, and how important video is. I read this article that said, how little our attention span is, like our attention span is getting less and decreasing by the minute. I think it said that we have less of an attention span than a goldfish. And so you want to get people's attention really quickly. So one thing that I would suggest is getting on video, sharing, you don't have the book yet, which is fine, you can start introducing yourself to your ideal reader. Share who you are, what your mission is, what your values are, what your book is about, or your potential book. And then the other thing that I would suggest is building that mailing list as well. You can, there's a thing called lead magnet where you can create a document, a PDF, a checklist, or something pertaining to your book and then link that as an opt in. When someone signs up to your newsletter or your mailing list, they'll get that free PDF or whatever it is that you're sharing with them in exchange for their email. And you can do that way before you have the book out. You can even share depending on what type of book you have, maybe you share a chapter of your book, but the key is to build that community before you launch your book.

 

Speaker: Laura  44:32

That's  very true. And again, we'll be getting into a lot more details on this in the marketing webinar. So stay tuned for that. Terry says you're pretty brave but also very skilled, which is true. It must have been difficult to learn about publishing. Did you take courses, read books, talk to people, so how did you kind of acquire your knowledge?

 

Speaker: Jennifer Vassel  44:57

I went to YouTube University and Google University. So I was literally online, just searching, researching, seeing, like, there's things out there that are like, there are some people who wrote about their experiences, there's blogs, who posted, like checklists and different steps that they've taken. And so while I was doing that, while I was reading and rereading, I looked into Amazon.  And someone suggested to me that there's this thing called self-publishing, and you don't really need to go to a publisher, if you want to own your work 100%. And so at the time, Amazon was using CreateSpace, Create Space was the solution that they have now, they merged to Kindle Direct Publishing. So someone mentioned CreateSpace and I looked into it, and they had documentation there that helped you along the way. But it really, it took me doing a lot of internet research to figure out how can I get this out there?

 

Speaker: Laura  46:00

Mm hmm. That's great. So really you just did a lot of searching and did you get a sense of, was there a way to tell which information was good and which was maybe not so good? You know, there's so much out there online, how did you know who really to follow for the right information?

 

Speaker: Jennifer Vassel  46:24

That's such a great question. So what I did, like I know it can be daunting to just research and look at so much stuff online. And so what I started doing when I was reading, I was looking at the commonalities of the posts.

So that's how I learned and then it really, my first book was really, it was a testament to how much I wanted this, and how much like I was willing to do the research to figure it out. But one thing that I do have is a resource where you don't have to go and search all these multiple sites, but I do have, I can give you the link later, Laura. It's a self-publishing guide. And it's a 10 page checklist of all the steps that I took to publish both my books. So after I did the scouring, and comparing and getting the, doing the trial and error, I made my own process, so that I could hit all of them. Because what I noticed was that one person had maybe like a well, here's what you do here and then another person had this. And so what I did, going through it myself, I tweaked it a little bit and found out what works best for me and how I could get this out there. So yes, I'm happy to share the self-publishing guide if anybody needs it.

 

Speaker: Laura  47:41

We appreciate that. So we'll include that link with the replay. So look right under the replay, which will go out tomorrow. And we'll have the link to your self-publishing guide. Thank you. That's wonderful. Yolanda is self-publishing and she said she is already awaiting some revisions on the illustrations she contracted for. She said, I can't begin my marketing until I get a good cover image for her book. Is that correct? Is there something that she can be doing before the cover to kind of get the word out? Well you had already mentioned about maybe creating a video? Could you, is there some way to kind of tease the book with your potential audience if you don't yet have a cover? Or is it best to just wait until she has a cover?

 

Speaker: Jennifer Vassel  48:36

No, I would say, you can still promote your work without having the cover done or most of the book done. I mentioned before the video marketing aspect of it. People want to see the person behind the pages, right, and how interesting is that to learn the story behind it. So you can get on camera, I know that is something that not everyone is comfortable with. But remember how I shared there is some elements of stretching and getting out of your comfort zone. And so this would be a great opportunity to get on camera and share what inspires you, share a little bit about the book. The other thing that you could do if you want like graphics, maybe you have some of the characters, your illustrator has already done some of the characters, maybe you can tease that a little bit and show that off if you're comfortable with sharing that online. If you're not then I would say using Quotables, like pulling quotes from the book or pulling like FAQ things that you know people would most likely ask you about the book and answering it creatively, either on video or with a graphic of some maybe some illustration that you don't mind sharing online.

 

Speaker: Laura  49:46

Great. great. Now we have a lot of questions here about how you found your Illustrator. How you paid your Illustrator. I don't want you to divulge any details you don't feel like sharing. But was there a particular place you went to find the illustrator that you ended up using?

 

Speaker: Jennifer Vassel  50:05

Okay, so the way I found my illustrator was, how I shared before, like, my vision was so strong, and I knew exactly what I wanted. And so what I did was Google Search representative artists. Because I didn't want my illustrations to look cartoony. And that's not to shame anybody who uses cartoons. I'm just talking about my preference and what the vision that I had for my book. I wanted the characters to look exactly how they were depicted in real life. And so when I searched representative artists, my illustrator came up, Penny Webber. And her website came up, she was on a, I do not remember the form that it was on, it was a children's book illustrators forum. You can easily search that on Google, and they have a slew of illustrators that put their work up there. But when I did that search of representative artists, I found her website and I told her what my goal was, this is what I'm working on. And then she directed me to her agents, and then we negotiated from there.

 

Speaker: Laura  51:15

Great, great. And then as far as you know, payment, that's something you work out with the illustrator, there are various ways to do that. There is a flat fee, where you just pay them one time, it's like a work for hire agreement, there is a royalty. There's a lot of different ways to do that and I believe, I may be wrong here, but I believe the Authors Guild website might have some information on working with illustrators, if you are an author, self-publishing. I would go to their website and just look because that seems to, I may be wrong there. I think SCBWI Society of children's book writers and illustrators, if you are a member there, they have information as well.

 

Speaker: Jennifer Vassel  52:04

Yeah. To add to that, like, yeah, I mean, the SCBWI, I always say ‘squee’, because I can't say that. But with them, they have, I am a member with them as well. And not only do they  have children's book writers, but illustrators are there. And some of them are looking for work. So that's another opportunity. You can connect with professional sites, professional networks, like SCBWI, you know, to find people. And you know how I said earlier, share your goals with people. So if your goal, share with people hey, I'm looking for an illustrator. I'm looking for this type of artists, this type of style, who do you know? You never know what might come up.

 

Speaker: Laura  52:46

Mm hmm, exactly. And I would suggest that if you are contracted with an illustrator, you pay a publishing lawyer for an hour of their time to help you write up an agreement. And we are actually going to have a guest in two weeks, I think who is a publishing attorney. And she can answer some questions about that. So be sure to come back for that one. But you just want to make sure that everything's legal, so that everybody's happy. Everybody's protected, I think that's really important. Okay, just a couple more questions here, because we're getting up to the top of the hour. We have a great question here from Dory, she's asking, she's writing picture books series. Do you have any tips on building your audience and marketing to parents? Because they're really the ones who are going to be buying the picture books, the parents, the teachers, the adults in the kids’ lives, if you're writing for young children, so that's really who you're trying to reach with your marketing?

 

Speaker: Jennifer Vassel  53:48

Yeah, so one thing that has helped me a lot with targeting parents is going where, the key is to go, where your readers are. When we're talking about children's books, they don't have the buying power, it's the parents. So where are parents reading? What are parents reading? Where are they on and offline? Because we're in this pandemic. We can't necessarily go offline per se, but there's so many resources online where you can go. For example, PBS Kids, they have a great organization there where they have a lot of tips for parents. One way that you can market is, if you're positioning yourself as, I'm just giving examples, because I don't know this person's particular situation. But if they are an expert, you're positioning yourself as an authority figure or a credible person in your industry, you can reach out to them and guest blog and talk about a particular topic that they need. You pitch your idea to them, they might want to work with you and then you write the article for them at the very end, you can link to your book or share that you have a book coming out and link to your newsletter or sign up for the mailing list. That's one way. And then another way that you can find parents, facebook has been really great. There are a lot of Facebook groups for children's book writers, for people who are really looking for diverse content for specific types of books. You could go to Facebook, go to the group section and search by using key terms of, you know, certain interests, and you, nine times out of 10 will find a group pertaining to that specific interest. So finding out what kind of parents that you're trying to market to, what topic will help a lot, but those are some of the areas. Magazines, kids magazines, or parenting magazines, you can get in front of parents that way and market and I'll definitely teach you strategies on how to pitch to media, because that's something that I've been able to master.

 

Speaker: Laura  55:52

That’s great, in your marketing workshop. That is wonderful. If you were you know, this nonfiction picture book, Dory that you wrote, series, I would also suggest you look at, there are bloggers who and websites for homeschooling parents. And writing an article for them on how your book can be used as part of a lesson plan, as part of a unit on whatever the topic is. Especially if your website has downloadable stuff that the parents can download and use as a teaching tool that connects with your book. That's another great way to get in front of the parents there. So okay. I would say last question here, because you've been so generous with your time. Marsha asked about-

 

Speaker: Jennifer Vassel  56:44

I’m happy to stay on a little longer to answer the questions.

 

Speaker: Laura  56:48

Okay. Well, thank you. That's wonderful, then we'll do a few more. How do you explain to the librarian, where your books should be shelved? Now are your books in libraries? Is that a market that you are pursuing as a self-published author?

 

Speaker: Jennifer Vassel  57:05

No. Okay, well, I have not, I'm open to libraries and getting it there. I have not targeted libraries because there's so many other ways that people can access my book. So unfortunately, wouldn't be able to answer that question or offer feedback for that one.

 

Speaker: Laura  57:19

Okay. How about, have you done any sales in specialty shops? Have you pursued debtors? Are your sales mostly online?  I that where you're focusing?

 

Speaker: Jennifer Vassel  57:32

It's mostly online. So the main sellers is my website, iamuniquebook.com, and then Amazon. There has been instances where I had short stints in bookstores. And we did it on a consignment basis. Consignment basis where my book was there for a limited time and we saw how we did. But really, people are on Amazon around the clock. So a lot of my sales are e-commerce based.

 

Speaker: Laura  58:05

Okay. And have you noticed, print versus e-book? Is there a big difference in the sales? Your children's book versus your book of poetry and stories? Have you sort of tracked that at all?

 

Speaker: Jennifer Vassel  58:24

Yeah. The children's book, mostly print, people are buying print mostly with that I have had a few sales with ebooks. But I think with kids or parents when they're buying the books, for their kids, they want the child to be able to feel the pages and things. So I'm noticing that there's more sales for that, I've seen more sales for e-books with the poetry book because it's more of an older audience. And they're trying to get a handle on having so many books in their library, so they just want to have it digitally. But for kids I've seen, absolutely seeing more physical books. And going back to the previous question about like where I'm seeing sales, or am I doing specialty. Specialty I think was partnerships or I can't remember what you said, official sales. So we are available for like opportunities to connect overseas. Like for example we have I Am Unique in French. And we had a woman reach out and say well, there's a lack of books that talk about this in France. So we'd love to get a set order of books. So we do have, we are open to contracting with people overseas if they want to have the books in their bookstores, but mostly it's e-commerce for us. It’s really where things are at.

 

Speaker: Laura  59:47

Great. Great. I will ask a couple more questions of Jennifer. I want to let you all know the chat box is open if you want to leave any comments for Jennifer. And also Cal if you're still here and you want to repost that link to the slack group, feel free. So you can all get together and chat. Okay. Cheryl asked, Cheryl's an artist, she's saying, is it a good idea to get an artist for your first book in order to get it published faster? If you are an artist, but you are struggling to get the images exactly the way you envision? So I think really the question here is, is it better to wait and have your product truly match your vision, even if it means having to hire an illustrator, instead of doing the art yourself? I have an opinion on that but I want to hear what your opinion is.

 

Speaker: Jennifer Vassel  1:00:50

Yeah if you're a professional artist, then sure, by all means, and I've seen people do that. Vashti Harrison, she has a book called Little leaders. And another book as well. She is an illustrator and an author. So her work is impeccable on both fronts. And so if you are a professional artists, or you are very good at visually portraying things, then sure, by all means. But I think also what you should be cautious of, is putting, I'm not saying that this is your situation, but putting subpar work out there. Because remember, this is your brand and this is your name. So if art is not your thing, and you, by all means wait, wait till you can hire that artists or wait till that illustrator is available to do the work because this is your name and this is your brand and it’s going to live on forever. Why put out subpar work when you can get it, you know, get it out at a later time and it'll be just exactly how you envisioned it.

 

Speaker: Laura  1:01:58

I agree. And especially with picture books, the art is so vital, it's vital to the cover image. The title are what draw people to your book and remember, even online, that's what they're seeing first. If you are printing hard copies, and you do want it carried in libraries, or bookstores, it is going to sit on the shelf next to, think about winning artists or professional illustrators, people who have been doing this for a long time. And so you want your book to look just as good. And if that means having to wait a while you save up a bit and hire the illustrator, you really want that is often the best choice. Rather than putting out subpar work, like you said.

 

Speaker: Jennifer Vassel  1:02:45

Right. And if you do, like say, say you draw, you draw, I’m losing my train of thought. So you have the artwork done and you wanted, like if you want to use your artwork as a reference point for the illustrators, that works, you know. But again, like if that's your profession, and you are skilled at doing the art and you can double up as an illustrator and writer and save money. Sure. But if that's not your lane, then I would say respect the illustrators zone of genius and save up for it if that's what you want or budget for it and wait for it. Wait till you can get it done exactly how you want it.

 

Speaker: Laura  1:03:22

Great. Okay, my last question for you. But I want to just mention, Liz posted a question in the chat box to Cal. But Liz, you just clicked all panelists, so Cal can't see it. You have to pull down the little menu that says to all panelists and attendees above where you type the chat, and then Cal can see it. So why don't you repost that. Okay, we got connections going on here. All right. Last question. Do you do school visits? Of course this is you know, once we're all able to get together again in person. Is that part of your promotion plan? Is that something you do?

 

Speaker: Jennifer Vassel  1:04:00

Can you say that one more time like I was getting a bit of a glitch?

 

Speaker: Laura  1:04:03

Do you do you do school visits?

 

Speaker: Jennifer Vassel  1:04:07

Yeah, I was doing that before we went on lockdown. And so that was a great way for me to, one thing that I noticed too, is like, it's not often that kids see the people who are writing the books they read. I had something happen, so in 2016, I went to this conference, and this woman bought the I am Unique book from me and then a couple days later, she called and left a voicemail and was like, Jennifer, I'm so happy that I bought this book. My daughter was so excited, she was shocked. She's never met an author before. She was excited that I actually know you, she thought all authors were dead. I was like that is the craziest thing. But when you think about it, though, we're buying books. We're not really thinking about who penned that. So for me, being in front of them and saying, hey, I wrote this book. I'm not that that much, I'm still relatively around your age, however I want to work it but like I'm saying, so you can do that, you can do this too. If I'm doing it, you can do it as well. So I think doing that in school and doing the readings, they really love that. It really adds that human touch, and it inspires kids because you never know how, by just seeing you, right seeing you in that space doing the thing. You never know how much that can expand their imagination and be like, okay, well, if she can do it, so can I.

 

Speaker: Laura  1:05:38

Absolutely, absolutely. And just getting that wonderful feedback from the kids, you know, especially if your story meant something personally to them and kind of changed how they think about themselves. And for them to tell you that is just so wonderful. You know, I think that's probably one of the biggest joys of being an author.

 

Speaker: Jennifer Vassel  1:06:03

Yeah, it was it's really touching to like when they, after you've read, like this little girl hugged me around my thighs, she was too short to get my, she was very petite little girl. But she hugged me and she was like, Oh, you're such a great reader, I want to read just like you, but like those things are so touching because you're really reaching them where they are. And you took the time as an author, you cut the time out of your busy schedule to meet them where they are. Now, what I'm seeing is that a lot of teachers are reaching out virtually, everything is virtual. So you can do virtual readings if you'd like and it has the same impact or similar impact.

 

Speaker: Laura  1:06:43

Absolutely. Yeah. I'm glad that they are doing that and teachers are finding a way to make that work. I know it's really hard with the kids in all different places and, but the teachers you are all saints. I mean I salute you all for making that happen. So well Jennifer, thank you so much. This has been wonderful.

 

Speaker: Jennifer Vassel  1:07:06

Thank you so much for having me.

 

Speaker: Laura  1:07:09

Waiting for information  and we are all looking forward to your marketing workshop in March. And we will spread the word on that when we're closer. But thank you so much for all your advice and inspiration tonight.

 

Speaker: Jennifer Vassel 1:07:23

Thank you so much Laura.

 

Speaker: Laura  1:07:24

Okay. Well thank you all for being here and we will see you next week. Bye

 

Speaker: Jennifer Vassel  1:07:28

Bye.